Bathroom cleaners was also a category that saw double-digit current value growth in 2020, but its background was a little different from that of home care disinfectants and multipurpose cleaners, as this was a continuation of momentum that began in 2018. Bathroom cleaners may sound like a traditional, established and stable category, but in Japan it registered particularly strong growth from 2018.
In Japan, there are not many home care categories in which private label accounts for a large share of sales. Drain openers is one of the minor examples, with private label competing with the leading brands in the category.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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