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Country Report

Surface Care in

Surface Care in India

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising hygiene awareness boosts demand

Increased awareness that a clean house is important for health and well-being is a key driver of surface care sales in India. Among surface care products, home disinfectants are the most widely used, followed by multipurpose cleaners and window/glass cleaners.

Rising demand for surface specific products

Consumers in India are increasingly looking for specialised products for different surface cleaning tasks to ensure effective cleaning. This is particularly true for home care disinfectants and bathroom cleaners.

Demand for convenience directing packaging and closure innovation

Increasingly busy and hectic consumer lifestyles in India are fuelling demand for products that offer value added functions and ease of use. With rising disposable incomes and the increasingly hectic pace of modern life, consumers are more and more willing to spend extra on products with higher cleaning efficiency.

COMPETITIVE LANDSCAPE

Marketing and advertising spreads hygiene awareness

Maintaining surfaces clean helps keep members of the household healthy, with a growing number of consumers looking for antibacterial and germ killing household products to ensure their health and hygiene. Companies are investing significantly in marketing and advertising campaigns to spread awareness of the need for cleanliness and healthy living, thereby raising awareness of their products as well.

Area continues to be led by international manufacturers

International brands continue to dominate sales in surface care, with the presence and growth of domestic brands remaining limited. Advertising and promotional activities have primarily focused on showcasing the germ killing ability of products.

Reckitt Benckiser continues to dominate surface care sales

Reckitt Benckiser remains the leading player within surface care due to the popularity of its Dettol, Easy-Off, Lizol and Colin brands. The company has a strong presence in home care disinfectants, where both Dettol and Lizol have seen strong growth.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in India?
What are the major brands in India?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in India - Category analysis

HEADLINES

PROSPECTS

Rising hygiene awareness boosts demand

Rising demand for surface specific products

Demand for convenience directing packaging and closure innovation

COMPETITIVE LANDSCAPE

Marketing and advertising spreads hygiene awareness

Area continues to be led by international manufacturers

Reckitt Benckiser continues to dominate surface care sales

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Surface Care: % Value 2013-2017
Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising hygiene awareness boosts demand

Rising demand for surface specific products

Demand for convenience directing packaging and closure innovation

COMPETITIVE LANDSCAPE

Marketing and advertising spreads hygiene awareness

Area continues to be led by international manufacturers

Reckitt Benckiser continues to dominate surface care sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in India - Category analysis

HEADLINES

PROSPECTS

Rising hygiene awareness boosts demand

Rising demand for surface specific products

Demand for convenience directing packaging and closure innovation

COMPETITIVE LANDSCAPE

Marketing and advertising spreads hygiene awareness

Area continues to be led by international manufacturers

Reckitt Benckiser continues to dominate surface care sales

CATEGORY DATA

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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