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Learn moreFeb 2021
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Despite already seeing dynamic rates of growth during most of the review period, surface care saw even stronger increases in both retail volume and current value terms in 2020. The COVID-19 pandemic led consumers’ focus to shift from cleanliness to maintaining a germ-free environment.
As a result of the dynamic performance of home care disinfectants, and as it is such a large category, players launched product innovations to attract consumers, offering different formats and concentrations. Previously, these products were mostly available in liquid format.
Due to the economic impact of COVID-19, consumers’ incomes declined and unemployment increased in 2020, which made consumers more price-conscious. However, although consumers were trying to save money on many products, with the threat of infection from the virus, most were not willing to compromise on surface care products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.