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Country Report

Surface Care in

Surface Care in India

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The focus on hygiene due to COVID-19 strengthens growth

Despite already seeing dynamic rates of growth during most of the review period, surface care saw even stronger increases in both retail volume and current value terms in 2020. The COVID-19 pandemic led consumers’ focus to shift from cleanliness to maintaining a germ-free environment.

Innovations in home care disinfectants claim to kill most germs

As a result of the dynamic performance of home care disinfectants, and as it is such a large category, players launched product innovations to attract consumers, offering different formats and concentrations. Previously, these products were mostly available in liquid format.

Consumers trust branded products for their hygiene needs

Due to the economic impact of COVID-19, consumers’ incomes declined and unemployment increased in 2020, which made consumers more price-conscious. However, although consumers were trying to save money on many products, with the threat of infection from the virus, most were not willing to compromise on surface care products.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in India?
What are the major brands in India?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The focus on hygiene due to COVID-19 strengthens growth

Innovations in home care disinfectants claim to kill most germs

Consumers trust branded products for their hygiene needs

RECOVERY AND OPPORTUNITIES

Continued focus on hygiene, although growth set to slow over the forecast period

Disinfectants and floor cleaners to benefit from changes in consumer behaviour

E-commerce rises strongly due to COVID-19, although from a low base

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Surface Care: % Value 2016-2020
Table 4 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 5 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Distribution of Home Care by Format: % Value 2015-2020
Table 13 Distribution of Home Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Home Care by Category: Value 2020-2025
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The focus on hygiene due to COVID-19 strengthens growth

Innovations in home care disinfectants claim to kill most germs

Consumers trust branded products for their hygiene needs

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The focus on hygiene due to COVID-19 strengthens growth

Innovations in home care disinfectants claim to kill most germs

Consumers trust branded products for their hygiene needs

RECOVERY AND OPPORTUNITIES

Continued focus on hygiene, although growth set to slow over the forecast period

Disinfectants and floor cleaners to benefit from changes in consumer behaviour

E-commerce rises strongly due to COVID-19, although from a low base

CATEGORY DATA

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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