Standard floor and multi-purpose cleaners continued to dominate volume and current value sales in 2020. They are the products that Cameroonian consumers have most need for, and are therefore the most marketed and the most widely available types of surface care.
The current value growth of surface care was tempered in 2020 by increasing competition from powdered detergents. Powdered detergents are becoming available at similar price points to surface care products.
Dettol was able to strengthen its current value share in 2020, as consumers looked for cleaning products with both antibiotic and antiviral properties. The onset of the COVID-19 pandemic led to a rise in Dettol volume sales.
Current value sales of surface care products are forecast to increase throughout the forecast period. This will be largely due to the growing presence - and affordability - of local brands such as Madar and Sim, and the development of other, smaller brands like Reset, Samglory and Lani.
The value share of local brands in overall surface care sales is expected to grow during the forecast period. Cameroonian companies are ramping up their efforts to set price points for their products that are affordable to consumers.
Growth in sales of surface care during the forecast period will be driven by offices and shops. The COVID-19 pandemic has highlighted the importance of keeping communal spaces hygienic, and necessitated the introduction of stricter requirements for cleaning public buildings.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Surface Care research and analysis database.
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