The recent retail landscape in Cameroon has witnessed some key developments, with the entrance of retailers like Carrefour Market. These retailers have taken advantage of increasing urbanisation to boost sales of domestic and international brands in surface care.
Surface care increased its penetration in Cameroon over the forecast period. This is an emerging category, which is set to grow along with consumer demand and the availability of these products.
Amidst the innovation observed in home care, players are likely to seek creative options in product differentiation to remain competitive. The consumer base is expected to grow as young working class consumers will be attracted to products that reduce cleaning time in modern housing facilities in the bigger cities.
International brands continue to dominate surface care in Cameroon, despite their relatively high prices, thanks to the rapid expansion of modern retail outlets, such as supermarkets, in the major cities in the country. This trend is set to strengthen, with the announcement of new malls being constructed in Douala and Yaoundé.
The leading players in the market have thrived on the basis of sales of standard priced products. Although premium products are present, they mostly cater to the needs of higher income earners, and have a low share of volume sales.
With a highly penetrated and emerging market, and new developments expected in the retail landscape, sales of surface care products are set to grow strongly. The rising levels of urbanisation, along with increasing consumer awareness, are likely to influence many consumers to trade up to surface care products, contributing to dynamism in term of growth.
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This industry report originates from Passport, our Home Care market research database.