Surface care will register muted constant value growth over the forecast period, with volume sales expected to fall slightly, as high inflation has a dampening effect. Multi-purpose cleaners will continue to account for most value sales within surface care, as they are considered more convenient, and also more economical.
The market for impregnated wet wipes in Lithuania is still not saturated, and more and more consumers are discovering their benefits and starting to use them. Their convenience, ease of use and effectiveness are of particular appeal to consumers.
Interest in environmentally-friendly surface care is slowly emerging in Lithuania, although this trend is likely to be mainly driven by more affluent urban consumers due to their higher-than-average unit prices. This is giving visibility to surface care products with a greener positioning, such as the German brand Flosch.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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