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Country Report

Surface Care in

Surface Care in Lithuania

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increased cleaning during lockdown leads surface care to see impressive growth

Surface care will see current value sales rise notably in response to the COVID-19 pandemic in 2020 overall. Due to lockdown, consumers have been spending more time at home, which has led to an increase in cleaning, whether out of boredom or because more mess/dirt is being generated.

Educational articles suggest consumers can disinfect their homes using alcoholic disinfectants

Following the outbreak of COVID-19, educational articles have been circulating in the press, offering consumers advice on how to successfully disinfect their homes. For example, some have reported that in the situation of disinfectant shortages, surfaces can be cleaned and disinfected with alcoholic surface cleaners instead.

Reckitt Benckiser and Unilever Lietuva Distribucija remain first and second leading players respectively

Reckitt Benckiser will continue to lead a fragmented competitive landscape in retail value share terms in 2020, followed closely by Unilever Lietuva Distribucija. The leading player offers two major brands in surface care, Cillit and Dosia.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Lithuania?
What are the major brands in Lithuania?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased cleaning during lockdown leads surface care to see impressive growth

Educational articles suggest consumers can disinfect their homes using alcoholic disinfectants

Reckitt Benckiser and Unilever Lietuva Distribucija remain first and second leading players respectively

RECOVERY AND OPPORTUNITIES

Slowed demand as the pandemic subsides at the beginning of the forecast period

Impregnated wet wipes set to see impressive growth as purchasing powers recover

Consumers return to eco-friendly offerings post pandemic

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 9 Households 2015-2020

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2015-2020
Table 11 Sales of Home Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Home Care: % Value 2016-2020
Table 13 LBN Brand Shares of Home Care: % Value 2017-2020
Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 15 Distribution of Home Care by Format: % Value 2015-2020
Table 16 Distribution of Home Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Home Care by Category: Value 2020-2025
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increased cleaning during lockdown leads surface care to see impressive growth

Educational articles suggest consumers can disinfect their homes using alcoholic disinfectants

Reckitt Benckiser and Unilever Lietuva Distribucija remain first and second leading players respectively

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased cleaning during lockdown leads surface care to see impressive growth

Educational articles suggest consumers can disinfect their homes using alcoholic disinfectants

Reckitt Benckiser and Unilever Lietuva Distribucija remain first and second leading players respectively

RECOVERY AND OPPORTUNITIES

Slowed demand as the pandemic subsides at the beginning of the forecast period

Impregnated wet wipes set to see impressive growth as purchasing powers recover

Consumers return to eco-friendly offerings post pandemic

CATEGORY DATA

Home Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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