Coronavirus (COVID-19)’s strong impact on surface care is evinced by the category recording its first retail volume increment of the review period in 2020, and a return to retail current value growth. The outbreak of COVID-19 and the subsequent lockdown to stop community transmission brought hygiene and sanitisation to the fore.
In addition to the strong propulsion provided by heightened awareness of hygiene and sanitisation, the lockdown led to remote working/studying and general home seclusion. This increased the wear on and need to clean surfaces in houses and apartments.
The outbreak of the pandemic also had an impact on new product development in surface care. The financial pressures on manufacturers, exacerbated by the need to ensure safe production conditions for workers, discouraged or postponed investment in this direction.
Surface care is predicted to experience stabilisation and normalisation in the forecast period, with overall declines in retail volume and value (at constant 2020 prices) sales. The return to workplaces and schools and social and leisure norms will lessen the wear on surfaces and limit the time for cleaning.
There is further growth potential for home care wipes, especially multi-purpose options, and floor cleaning systems, driven by the growing popularity of Swiffer. However, the performance of wipes is constantly threatened by growing consumer concerns over the environmental impact of using such products.
Owners of “green” brands are developing their ranges, in line with the boom in surface care and growing environmental/sustainability focus of manufacturers and consumers during COVID-19. Moreover, “green” brands gained visibility during the lockdown as manufacturers and retailers struggled to maintain the supply of established or more commonly stocked brands.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Surface Care research and analysis database.
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