It is expected that surface care will experience a slight decline over the next five years, as sales patterns continue to normalise after the atypical pandemic period. Furthermore, the category is becoming saturated, with relatively lower levels of innovation and investment in comparison to other categories, such as laundry care for example.
When it comes to surface care products, consumers are increasingly looking for easy-to-use, multi-functional and affordable products. It is expected that consumers will continue to experience financial difficulties in the short-term and will try to save as much money as possible by looking for bargains and value for money offerings, including seeking promotions, deals, and cheaper products in surface care overall.
Following the burgeoning trend already seen, an increasing number of manufacturers are expected to pay more attention to sustainability when it comes to surface care. The presence of “green” brands is relatively low in comparison to other categories, such as laundry care, due to lower consumer demand.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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