During the forecast period, surface care is expected to continue registering negative volume sales growth. The main reason for this is set to be the high inflation that is expected to remain in effect for least the first two years of the forecast period, which has already led many Serbians to review the volume of surface care products that they use in a bid to save money.
The high inflation that swept through Europe during 2022 is expected to continue pressure on household spending in Serbia for at least the first half of the forecast period. Within this context, many of the highly price-sensitive consumers that comprise a significant proportion of Serbia’s overall population are expected to continue taking every opportunity to economise and this is a trend with the potential to have a major impact on surface care during the forecast period.
It is unlikely that any of the four leading brands of surface care (Cif by Unilever, Pronto by SC Johnson & Son, Mer by Henkel and Cillit Bang by Reckitt Benckiser) will facing any serious challenges to their strong positions before the end of the forecast period. While demand for more expensive types of surface care products is likely to come under pressure due to high inflation and the innate price sensitivity of many Serbian consumers, consumer loyalty to these four leading brands tends to be very strong.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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