The long-term trend towards rising health-consciousness among Slovenians has recently become more pronounced as a result of the pandemic, and therefore looks set to exert a greater influence over purchasing decisions within surface care during the forecast period. Specifically, growing concern about the potential health hazards of harsh chemicals commonly found in these products will make consumers inclined to seek out varieties that are mainly or wholly made from natural ingredients, including options with organic and/or vegan formulas.
Sustainability concerns also look set to play a more important role in shaping consumer choices within surface care over the forecast period. In particular, the desire to minimise their environmental footprint will lead many Slovenians to gravitate towards products with more eco-friendly packaging solutions, such as formats made from recycled or biodegradable materials.
Over the forecast period, well-established multinationals in surface care are expected to face a more intense competitive threat from domestic brands. The latter will benefit from the fact that many consumers are increasingly willing to choose products from local players like Odori and Celestin so as to create more jobs in Slovenia and aid the country’s economic recovery in the wake of COVID-19.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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