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Country Report

Surface Care in

Surface Care in the Czech Republic

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Specific surface care products

Specific surface detergents were increasingly chosen over multisurface cleaners in 2017 as Czech consumers sought product efficiency and quality. Brands designed for several surfaces are considered less effective and increasingly replaced by single-surface brands.

Increasing household numbers boost demand

A slowly rising number of households in 2017 enabled surface care to witness growing demand and positive sales growth. The prevalence of modern building and decorative floor surfaces will continue to be seen over the forecast period, although surface care products are likely to face stronger competition from professional floor cleaners (mops) and specialised sets.

Consumers expected to increasingly opt for premium products

A slowly growing number of Czech households over the forecast period and their improving economic situation will create additional demand for surface care products. This will drive demand for premium brands and products with added benefits, such as disinfectants, eco-friendly brands or products marketed in the premium price segment.

COMPETITIVE LANDSCAPE

Product labelling and sophisticated marketing support to play an important role

Acquiring third party logos and quality awards from various associations, government institutions or research agencies will become increasingly interesting for surface care manufacturers over the forecast period, as they try to increasingly diversify their key products from the competition and highlight their high quality and reliability/efficiency. Advertising via sponsorship of television shows will grow in popularity over the forecast period, as manufacturers try to make the most of their marketing budgets.

Price promotions to become less significant

Czech consumers increasingly opted for higher-quality products in 2017 which led to a slowly rising unit price. Premium brands remained most popular during price promotions/discounts in 2017 with consumers purchasing extra products and storing them for later use, thus benefiting from the better price and value for money.

Local players hold a notable position despite strong multinational competition

Czech surface care manufacturers marginally gained value share in 2017, as the result of strengthening patriotism in the country. In view of rising immigration and dubious product quality scandals among major food, cosmetics and home care manufacturers, there is greater interest in local production.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Czech Republic?
What are the major brands in Czech Republic?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Specific surface care products

Increasing household numbers boost demand

Consumers expected to increasingly opt for premium products

COMPETITIVE LANDSCAPE

Product labelling and sophisticated marketing support to play an important role

Price promotions to become less significant

Local players hold a notable position despite strong multinational competition

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 6 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
Table 7 NBO Company Shares of Surface Care: % Value 2013-2017
Table 8 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 9 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 10 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 11 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 12 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from rising premiumisation and convenience

The existence of dual product quality in Europe gains attention

Innovative brand marketing punches through in 2017

Product innovation creates interest and boosts home care sales

Home care to achieve positive growth

MARKET INDICATORS

Table 13 Households 2012-2017

MARKET DATA

Table 14 Sales of Home Care by Category: Value 2012-2017
Table 15 Sales of Home Care by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Home Care: % Value 2013-2017
Table 17 LBN Brand Shares of Home Care: % Value 2014-2017
Table 18 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 19 Distribution of Home Care by Format: % Value 2012-2017
Table 20 Distribution of Home Care by Format and Category: % Value 2017
Table 21 Forecast Sales of Home Care by Category: Value 2017-2022
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Specific surface care products

Increasing household numbers boost demand

Consumers expected to increasingly opt for premium products

COMPETITIVE LANDSCAPE

Product labelling and sophisticated marketing support to play an important role

Price promotions to become less significant

Local players hold a notable position despite strong multinational competition

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Specific surface care products

Increasing household numbers boost demand

Consumers expected to increasingly opt for premium products

COMPETITIVE LANDSCAPE

Product labelling and sophisticated marketing support to play an important role

Price promotions to become less significant

Local players hold a notable position despite strong multinational competition

CATEGORY DATA

Home Care in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from rising premiumisation and convenience

The existence of dual product quality in Europe gains attention

Innovative brand marketing punches through in 2017

Product innovation creates interest and boosts home care sales

Home care to achieve positive growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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