The growth of surface care is expected to normalise over the forecast period with low but persistently-positive volume sales as the threat from COVID-19 continues to wane diminishes and the virus becomes a managed fact of life. As well as feeling less concerned about coronavirus contagion, consumers are likely to be deterred from such frequent household cleaning by the continued revival of familiar hectic lifestyles and spending more time outside the home.
The aftermath of the COVID-19 crisis is witness to a resurgence of the trend towards environmentally-friendly products that was being seen before the pandemic. Over the forecast period, consumers are expected to once again focus on sustainable products with a minimal environmental impact and packaging made from recyclable and/or recycled materials.
Czech consumers know the advantages of cleaners for specific purposes, such as bathroom cleaners and kitchen cleaners, and believe that they can be more effective than multi-purpose cleaners. Moreover, demand for such products will be boosted by increased investment in marketing activities and more regular and frequent promotion.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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