Competitive Landscape
Mastellone Maintains Lead as Adecoagro Shifts to Branded Strategy
Drinking milk products in Argentina is expected to remain highly concentrated in 2026, with Mastellone Hnos SA maintaining a commanding lead at 42%. Although Mastellone experienced some share erosion in 2025, it continues to lead both fresh and shelf stable milk – the two most significant product types within drinking milk products.
Arcor and Danone Consolidate Leadership with Mastellone Acquisition
A significant change in 2026 is the full acquisition of Mastellone Hermanos by Arcor and Danone, executed through their Bagley Argentina joint venture. This transaction, finalised in the second quarter of 2026, brings together Mastellone's extensive operations and leading brands with Danone's refrigerated dairy business, thereby creating a unified dairy entity with unrivalled scale and reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Argentina?
- Which are the leading brands in Drinking Milk Products in Argentina?
- How are products distributed in Drinking Milk Products in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Argentina - Category analysis
Key Data Insights
Drinking Milk Products Summary
Shelf Stable Milk Gains Traction
Adecoagro and Mastellone Drive Innovation with Protein-Enriched Launches
Shifts in Consumer Preferences and Lifestyles Set to Pose Challenge to Milk
Improving Purchasing Power to Prompt Shift to Premium and Functional Milk
Mastellone Maintains Lead as Adecoagro Shifts to Branded Strategy
Arcor and Danone Consolidate Leadership with Mastellone Acquisition
Small Local Grocers Boost Sales by Expanding Affordable Brands
Pedidos Ya and Rapi Drive Rapid Gains in E-Commerce Share
Dairy Products and Alternatives in Argentina - Industry Overview
2026 Developments
Key Data Insights
Macroeconomic Factors Drive Sales Recovery
Yogurt Leads Dairy Driven by Health and Wellness Concerns
Exclusive Online Deals Attract Price-Sensitive Shoppers
Economic Recovery and Health and Wellness Set to Drive Growth
Plant-Based Dairy Set to Surge as Functional Innovation Accelerates
Mastellone Maintains Lead Despite Share Erosion
Saputo Exits as Gloria Foods Enters and Innovation Intensifies
Small Local Grocers Capture Everyday Dairy Spending as Shoppers Seek Proximity and Price
Pedidos Ya and Mercado Libre Boost Online Dairy with Exclusive Offers
Imported Brands and Direct Sourcing Reshape Modern Retail as Consumers Shift Habits
La Serenísima and Las Tres Niñas Expand to Capture Wellness Demand
Accessible Innovation Drives High-Protein Dairy Options
Country Reports Disclaimer
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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