With changing consumer demands and innovative alternative options, cow’s milk will continue to experience declining retail volume sales over the forecast period. In volume terms, drinking milk will see a marginal decrease year on year over the forecast period, largely due to the shift towards plant-based milk, which will continue to rise in importance and gain more prominence in supermarkets providing competition for traditional dairy-based milks.
Sustainability will continue to grow in importance in the forecast period and as such drinking milk manufacturers and retailers are expected to continue to focus on sustainable packaging solutions. Belgians are becoming increasingly sensitive to the status of its dairy farmers, drawing them towards these two leading local Fairtrade brands Fairebel and C’est qui le patron!? With a key focus on the wellbeing of cows, these brands are performing well in 2022.
Year on year, plant-based milk is gaining popularity among Belgians as more individuals adopt a flexitarian approach to eating and seek to replace cow’s milk with plant-based alternatives. Consequently, demand for cow’s milk in Belgium will continue to wane over the forecast period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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