The drinking milk products industry is expected to struggle with the lower supply of local milk and growing imports of foreign milk for further processing, which will result in higher milk prices. The lack of variety and choice of drinking milk is forecasted to affect local retailers, with consumption of milk expected to decline over the forecast period.
Price sensitivity is likely to negatively affect the consumption of milk in Serbia in the upcoming period. Rising milk imports, in addition to the higher cost of milk processing and packaging, will push up average milk prices.
Local milk producers are likely to encourage consumers to trade up by creating added-value products that justify the higher price and profit margins. Milk with added vitamins and dietary supplements that improves consumer health is expected to become more widely available.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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