Drinking milk will register moderate constant value growth over the forecast period, though volume sales will fall slightly. Also, with retail prices predicted to rise due to the continuing war in Ukraine, players will try to keep price rises to a minimum and will offer bigger pack sizes at cheaper prices per litre in order to help consumers make savings.
Opportunities shall continue to emerge for multiple types of added-value developments, including functional claims based on traditional cows’ milk. Further levels of segmentation are expected, where organic, lactose-free and sugar-free claims will keep pace with the local health and wellness trends.
Plant-based milk will be an increasing threat to dairy drinking milk. Two factors will drive this growth.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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