Drinking milk products, which returned to retail volume growth and saw faster retail current value growth in 2020, is expected to continue to enjoy slightly higher demand overall during 2021. However, there are differences across categories, with, for example, milk alternatives and goat milk anticipated to post fast retail volume growth, while numerous types of drinking milk products, especially within fresh milk, set to see stagnation or decline.
Milk alternatives (eg soy drinks, oat, almond milks, etc) are becoming more and more popular in the Netherlands. In “other” milk alternatives, oat milk is set to remain the best seller in retail value sales terms in 2021, followed by almond, coconut and rice milks.
Goat milk is also set to see further strong retail volume and current value growth over 2021. This type of milk benefits from a healthier and “lighter” perception, which has also boosted sales of goat milk-based products in baby food.
The at-home barista trend among young adults during the pandemic is predicted to spur sales of milk alternatives, but also full fat fresh milk and semi skimmed fresh milk, in the forecast period. As consumers learnt how to make foodservice-style coffee at home, the purchase of new coffee making equipment enhanced the coffee drinking experience in the home.
The diversity of drinking milk products continues to grow in the forecast period as leading players and retailers recognise that sustainability and animal welfare are increasingly key issues in the Netherlands. Private label retailers are expected to be at the forefront of this trend in drinking milk products, with Jumbo, Aldi and Albert Heijn all announcing their intentions to produce organic and sustainable fresh milk moving forward.
There is significant innovation in milk alternatives in the Netherlands, with a focus on producing products that imitate the properties of milk as closely as possible. The residual fast growth potential in milk alternatives is set to stimulate strong new product development in the category.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Drinking Milk Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page