Retail volume sales of drinking milk products will see a negative impact from the shift back to foodservice and the recovery of workplace consumption. Office workers are expected to return to the office at least for part of the week thus limiting retail volume sales of shelf stable milk as this is commonly used in coffee.
There is a growing group of consumers who question the healthy image of dairy products in general, including drinking milk, which is driving Dutch consumers towards plant-based dairy and other beverages. Consumers are concerned about the hormones in drinking milk and also that as we age, our bodies cannot deal with the lactose in dairy milk any longer.
The vast majority of flavoured milk drinks are chocolate, which is mainly an indulgent product targeting children as well as adults who want to give themselves a sweet and creamy treat. In winter times hot chocolate flavoured milk with whipped cream on top is a popular hot drink to order in Dutch foodservice outlets.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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