The milk market has major structural problems that limit its growth potential in Ecuador. The indexed price of producers’ milk limits free competition and creates a very attractive informal market due to its offer of low prices.
Flavoured milk is expected to continue to grow as consumers spend more time away from home following the lifting of pandemic restrictions as the category has a high dependence on the on-the-go consumption. However, the lack of competition in the category, the high costs of the products and growing health and wellness concerns around the sugar content of these products will limit category growth in the period to 2028.
Consumer trends pose a challenge to the future of the milk category. More and more consumers, especially those with higher incomes, are seeking to reduce their consumption of milk for health reasons and are switching to plant-based dairy alternatives, which have increased in both the number of brands and product variety available.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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