Per capita milk consumption will continue to be low due to the relative high price of milk in the country. The industry has structural problems that make it expensive.
The high dependence on the on-the-go consumption of flavoured milk drinks caused the category to decline significantly during the height of the pandemic. The resumption of society and the lifting of COVID-19 restrictions is enabling this category to experience a rebound as all schools and companies return to face-to-face activities.
Ecuador has witnessed a reduction in its middle class during the pandemic which will lower expectations of sales growth over the forecast period. For this reason, a large proportion of consumers will continue to seek savings by purchasing the most economical presentation of milk, ie milk in bags.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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