Since the pandemic, discerning consumers have been taking an avid interest in their health, and they are focused on adopting healthier trends to improve their physical and mental wellbeing; albeit within the confines of their family budget. Having identified this trend, and motivated by the success of Al Rawabi Super Milk, the company recently launched Al Rawabi Protein Milk, with 28g protein and 50% more calcium, in flavours such as Chocolate Mocha, Vanilla Orange Blossom and Banana Almond.
The impact of inflationary pressures caused by factors, such as fuel price increases, the war in Ukraine and the rising cost of international logistics for various dairy ingredients, has undoubtedly impacted an import-centric economy like the United Arab Emirates. Consequently, prices have increased at the retail level, and consumers are likely to be more judicious in their spending habits in the forecast period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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