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Country Report

Drinking milk products in

Drinking Milk Products in Lithuania

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher fat content of fresh milk sought by local consumers

Drinking milk products continued to record low stable retail volume growth in 2019, dominated by full fat fresh milk. Full fat remained the only option for fresh milk in Lithuania at the end of the review period, with this type generally perceived to be more natural and nutritional by local consumers due to its high calcium content compared to semi skimmed.

Milk alternatives continues to gain momentum in line with health and wellness trends

Although remaining a niche in 2019, milk alternatives registered another year of strong retail volume and current value growth, driven by demand for other milk alternatives such as almond milk, while the marginally smaller category of soy drinks also performed well. The increasing demand for these alternative options to cow’s milk is being supported by the rapidly growing number of vegans in Lithuania in addition to increasing awareness of lactose-intolerance.

Less natural formats of drinking milk products still benefit by offering convenience

Although a much smaller category than its fresh counterpart, shelf stable milk continued to record strong demand. Current value growth recovered following harsh competition amongst major grocery retailers such as Maxima and Lidl, which had reduced their average prices for this type in 2018 leading to low value growth but double-digit retail volume growth.

COMPETITIVE LANDSCAPE

Major dairy producers such as Pieno Zvaigzdes continue to dominate

Drinking milk products remained a saturated competitive landscape in 2019, dominated by major local dairy producers due to the ongoing popularity of fresh milk in Lithuania, where these players have extensive production capacity and distribution reach. Pieno Zvaigzdes AB strengthened its leadership of drinking milk products in 2019 offering Dvaro, which continued to gain value share from its closest competitor Naminis, from which it took overall leadership of fresh milk in 2018.

Maxima makes strong share gain in shelf stable milk with Farm Milk

Maxima managed to record a much stronger performance within shelf stable milk in 2019, continuing to gain strong value share and record impressive current value growth with its private label line Farm Milk. 2018 had witnessed a price war between Maxima and discounter Lidl, resulting in extremely low prices for shelf stable milk and hampering demand for economy priced fresh milk.

Growth for milk alternative brands with increasing number pressurising leader Alpro

In line with an ongoing strong performance in 2019, all players within milk alternatives recorded positive performances, led by Vandemoortele NV which distributes well-known plant-based drink Alpro Soya. However, the brand lost value share in 2019, coming under pressure from the increasing number of smaller players entering the category due to its strong growth potential.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Lithuania?
What are the major brands in Lithuania?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Higher fat content of fresh milk sought by local consumers

Milk alternatives continues to gain momentum in line with health and wellness trends

Less natural formats of drinking milk products still benefit by offering convenience

COMPETITIVE LANDSCAPE

Major dairy producers such as Pieno Zvaigzdes continue to dominate

Maxima makes strong share gain in shelf stable milk with Farm Milk

Growth for milk alternative brands with increasing number pressurising leader Alpro

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consistently strong growth seen in most packaged food categories

Health and wellness remains the defining trend in most packaged food categories

Private label an important player across packaged food as value remains paramount

Rising demand for convenience and value boost internet retailing and discounters

Current prevailing trends likely to remain in effect throughout the forecast period

FOODSERVICE

Sales to Foodservice

The rise of specialist coffee shops and strong interest in vegan options boosts sales of milk alternatives
The consumer appetite for Asian foodservice shows no signs of diminishing
Ongoing burger fast food boom supports foodservice volume sales in key table sauces categories

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in Lithuania

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Executive Summary

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PROSPECTS

Higher fat content of fresh milk sought by local consumers

Milk alternatives continues to gain momentum in line with health and wellness trends

Less natural formats of drinking milk products still benefit by offering convenience

COMPETITIVE LANDSCAPE

Major dairy producers such as Pieno Zvaigzdes continue to dominate

Maxima makes strong share gain in shelf stable milk with Farm Milk

Growth for milk alternative brands with increasing number pressurising leader Alpro

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Overview

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Table of Contents

Drinking Milk Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Higher fat content of fresh milk sought by local consumers

Milk alternatives continues to gain momentum in line with health and wellness trends

Less natural formats of drinking milk products still benefit by offering convenience

COMPETITIVE LANDSCAPE

Major dairy producers such as Pieno Zvaigzdes continue to dominate

Maxima makes strong share gain in shelf stable milk with Farm Milk

Growth for milk alternative brands with increasing number pressurising leader Alpro

CATEGORY DATA

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consistently strong growth seen in most packaged food categories

Health and wellness remains the defining trend in most packaged food categories

Private label an important player across packaged food as value remains paramount

Rising demand for convenience and value boost internet retailing and discounters

Current prevailing trends likely to remain in effect throughout the forecast period

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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