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Country Report

Drinking milk products in

Drinking Milk Products in Lithuania

24 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Milk alternatives drive sales

Milk alternatives once again registered the strongest current value growth in drinking milk products in 2018. This can be attributed to a rapidly growing number of vegans in Lithuania as well as intolerance to lactose becoming an ever increasing problem.

Demand for on-the-go consumption supports sales

Hectic lifestyles are driving sales of convenient on-the-go dairy products, such as flavoured milk drinks and drinking yoghurt. Although usually quite high in sugar, these products are also seen as a fairly nutritious snack.

Fresh full fat milk continues to dominate sales

Fresh full fat milk continued to dominate sales of drinking milk products in 2018 despite the growing popularity of emerging alternatives. Milk is generally perceived as healthy thanks to containing calcium and other elements required by the human body.

COMPETITIVE LANDSCAPE

Drinking milk products a hugely competitive category

Drinking milk products remained a saturated category in 2018, with many local players competing against each other, mainly through price. Fresh milk is considered a core category by every large manufacturer, even though it does not offer high profit margins.

Growing competition within shelf stable milk

The health and wellness trend has boosted consumer demand for more natural and nutritious products. This, in turn, is creating fierce competition between local manufacturers within fresh milk, mainly in terms of packaging and price.

Alpro brand continues to lead milk alternatives

The Alpro brand continued to lead milk alternatives in 2018 thanks to its strength in soya drinks. As interest in plant-based drinks is growing, new brands and private label products are emerging in Lithuania.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Lithuania?
What are the major brands in Lithuania?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Milk alternatives drive sales

Demand for on-the-go consumption supports sales

Fresh full fat milk continues to dominate sales

COMPETITIVE LANDSCAPE

Drinking milk products a hugely competitive category

Growing competition within shelf stable milk

Alpro brand continues to lead milk alternatives

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Global trends and local idiosyncrasies

Demand for convenience and indulgence

Local players lead

Major retail chains lead

Retail volume declines, with the moderate growth in retail value, expected

FOODSERVICE

Foodservice volumes increase due to consumer foodservice growth

Vegan niche to see strong growth

Salary growth creates need for convenience

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Drinking Milk Products in Lithuania

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Executive Summary

New Report Guarantee

PROSPECTS

Milk alternatives drive sales

Demand for on-the-go consumption supports sales

Fresh full fat milk continues to dominate sales

COMPETITIVE LANDSCAPE

Drinking milk products a hugely competitive category

Growing competition within shelf stable milk

Alpro brand continues to lead milk alternatives

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Milk alternatives drive sales

Demand for on-the-go consumption supports sales

Fresh full fat milk continues to dominate sales

COMPETITIVE LANDSCAPE

Drinking milk products a hugely competitive category

Growing competition within shelf stable milk

Alpro brand continues to lead milk alternatives

CATEGORY DATA

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Global trends and local idiosyncrasies

Demand for convenience and indulgence

Local players lead

Major retail chains lead

Retail volume declines, with the moderate growth in retail value, expected

FOODSERVICE

Foodservice volumes increase due to consumer foodservice growth

Vegan niche to see strong growth

Salary growth creates need for convenience

Category Data

MARKET DATA

SOURCES

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