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Learn moreOct 2020
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Although milk alternatives will remain a niche in 2020, it will see another year of strong retail volume and current retail value growth, driven by demand for other milk alternatives such as almond milk, while the marginally smaller soy drinks product will also perform well. The increasing demand for these alternative options to cow’s milk will be supported by the rapidly growing number of vegans in Lithuania in addition to increasing awareness of lactose-intolerance.
A less popular product with unnatural and unhealthy image is flavoured milk drinks. It is likely to continue to be perceived as an unhealthy option in 2020 due to its high sugar content and the processing involved in production of the product.
As the sustainability trend gains traction in Lithuania in 2020, this will benefit retail volume sales of milk alternatives. Local consumers will also begin to pay greater attention to organic products, with eco-certification particularly important in soy drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.