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Country Report

Drinking milk products in

Drinking Milk Products in Lithuania

28 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Drinking milk products returned to growth in 2017, with sales up by 2% in current value terms to reach EUR71 million. This was a stronger performance than that seen over the review period as a whole, and came despite the fact that milk volumes stagnated during the year, as the unit price of milk rose for the first time since 2014. In 2017, milk prices paid to producers across the EU were above those seen in either 2015 or 2016. Notably, in September 2017, Lithuania saw a 49% increase in the raw milk price compared with the same month in the previous year – the fourth largest increase in the EU.

COMPETITIVE LANDSCAPE

Pieno Zvaigzdes was the leading player in drinking milk products in 2017, with a 35% value share. The company has a broad product offer and a segmented brand portfolio that enables it to target a wide range of consumers without loss of focus. Its brand offer includes the premium-orientated, Dvaro, which targets high- and middle-income consumers, and the Musu Pienas brand, which is priced to appeal to lower-income consumers. The portfolio also includes the organic brand, Bios, the Mu brand, which accounts for 90% of shelf stable milk value in the market, and the leading flavoured milk drink brand, Miau Pieno Gerimas.

PROSPECTS

Drinking milk products is expected to register a 1% CAGR at constant 2017 prices over the forecast period, to reach sales of EUR74 million. This would be in line with the performance seen over 2012-2017, in what is a mature category, in which milk volumes are expected to stagnate. Value growth will be driven by higher raw milk prices, with increasing demand in small, higher-value categories, such as goat milk and milk alternatives, also making a contribution. The deep penetration of drinking milk products, however, means that population decline represents a notable threat to its development.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Lithuania?
What are the major brands in Lithuania?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Pieno Zvaigzdes AB: Key Facts
Summary 2 Pieno Zvaigzdes AB: Operational Indicators
Summary 3 Pieno Zvaigzdes AB: Competitive Position 2017

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand means value outpaces volume

Health and convenience the decisive factors

Russian embargo and retailer activity intensify pricing competition

Changing landscape in modern grocery retailing

Premiumisation offers potential for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Drinking Milk Products in Lithuania

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Drinking Milk Products in Lithuania - Company Profiles

Pieno Zvaigzdes AB in Packaged Food (Lithuania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand means value outpaces volume

Health and convenience the decisive factors

Russian embargo and retailer activity intensify pricing competition

Changing landscape in modern grocery retailing

Premiumisation offers potential for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

SOURCES

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