No significant changes are expected for drinking milk products in the Lithuanian market during the forecast period. 2.
Shelf stable milk has long failed to make significant inroads into the dominance of fresh milk, and the situation is not expected to change significantly during the forecast period. Amongst the consumer groups that do purchase shelf stable milk are people who live alone, who favour it because of its longer shelf life, and those who prefer milk with a lower fat content, either for health or taste reasons.
Dairy based drinking milk will continue to face growing competition from plant-based alternatives during the forecast period. Milk alternatives are expected to continue to experience strong growth as an increasing number of Lithuanians are discovering these products as the number of manufacturers and brands increases.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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