A rising trend is that for milk with practical packaging, which offers a longer shelf life, alongside being of high quality. One packaging trend seen is the aforementioned “mikres oikogeneiakes farmes" from Delta Foods, in eco-friendly packaging made from recyclable plastic, and with an innovative metal lid.
The popularity of organic products will also rise over the forecast period, along with demand for products which combine healthy ingredients and health-boosting benefits, such as goat’s milk, lactose free milk, and fortified and functional milk with extra protein, calcium, and vitamins – especially in the case of nutrients which boost the immune system.
The decreasing trend of fresh milk is expected to continue, as the habits of consumers changed during the era of the COVID-10 pandemic and these changed trends are ongoing. Additionally, players in the category have concerns about the price increases in milk, due to the global issues pushing up inflation and prices of food and energy in general, all set against a backdrop of a still-recovering economy from the time of the pandemic, along with the Russia-Ukraine war.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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