Although refrigerated space has been increasing constantly over the review period, cold chain distribution and storage remains an opportunity area for manufacturers and retailers. More investment and development is needed in order that players can cover a wider geographic area and to allow more players to compete in the market.
Drinking milk products has a fairly consolidated competitive landscape with the Lala and Alpura brands dominating the category as of 2023. However, over the forecast period we are likely to observe more dynamic competition.
In 2023 the Mexican government published its updated food guide with general recommendations on what to eat. The guide is in line with the government’s priorities observed in public policy, with it intending to improve the eating habits of Mexican citizens.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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