Retail volume sales of drinking milk products are predicted to continue to decline over the forecast period, as Mexicans resume busier lifestyles which will mean that the amount of home cooking which incorporates drinking milk products will be less frequent, resulting in the greater possibility of ordering home delivery or takeaway meals, in addition to takeout of hot or cold drinks in line with strengthening consumer sentiment and a recovery of disposable incomes. Overall retail volume sales of drinking milk products will, therefore, remain below pre-pandemic levels over the forecast period.
More positive performances in terms of retail demand are predicted for smaller categories including flavoured milk drinks with fruit juice. However, with the new labelling regulation entering into force in Mexico in October 2020 with further updates in April 2021, all products containing sugar are obliged to have a black seal around their packaging with the words “Excess sugar”, while products that contain artificial sweeteners must display the words “Contains artificial sweeteners.
Flavoured milk drinks is likely to expand due to the further growth opportunities that it offers in terms of growth in Mexico. December 2020 saw local brand Santa Clara launch a new product that combines milk with oat and cinnamon flavours, while also being fortified with vitamins A and D.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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