Milk is set to decrease slowly, but steadily, over the forecast period. This follows the trend seen prior to the pandemic.
Although foodservice sales are still recovering, they have the added disadvantage that many consumers continue to have the flexibility of working from home and thus are not purchasing lunches from foodservice outlets. A lingering price-sensitivity also means many office workers are taking packed lunches into work.
Accelerated greatly by the event of the pandemic, e-commerce is set to be a fast-growing channel in drinking milk products over the forecast period, in line with the overall development of online grocery shopping in Norway. The largest online grocery retailers, Oda and Norgesgruppen, typically carry a similar range of drinking milk products as the largest brick-and-mortar grocery chains.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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