Executive Summary

Aug 2018
PROSPECTS
Local products dominate

Demand for drinking milk products in Uzbekistan is primarily met by local production, which has significantly increased in capacity over the last 15 years, with a relatively minor role for imported products. Local brands have developed high levels of consumer loyalty, while consumption of raw milk purchased directly from farmers remains high.

Health-consciousness exerting a positive impact on packaged products

Rising health-consciousness, boosted by increasing access to the internet and a more liberal information environment, is set to exert a growing influence over a wide range of packaged food categories during the forecast period. With the capacity to promote a naturally healthy positioning, drinking milk products is in a strong position to benefit from this trend.

Shift in distribution

The modernisation of the dairy industry and the switch to packaged drinking milk products is set to lead to an ongoing shift in the retailing landscape over the forecast period. While independent small grocers continue to dominate sales of drinking milk products in Uzbekistan, the review period saw the channel’s share continuously eroded by supermarkets.

COMPETITIVE LANDSCAPE
Gerfed-Impeks rises to the top

Gerfed-Impeks overtook Nestlé to gain the lead in drinking milk products in 2018 as it maintained a trend of share expansion founded on the popularity and broad availability of its Musaffo Sut brand across the country. The brand also benefited from advertising through national broadcasting, social networks and supermarkets, as well as new packaging design towards the end of the review period.

Nestlé launches new product for kids

Having seen its share eroded by the expansion of Gerfed-Impeks, leading to its loss of the leading position in the category in the final year of the review period, Nestlé looked to strengthen its offer in drinking milk products in Uzbekistan through the launch of the Nido flavoured milk brand in 2018. Manufactured by the company in Uzbekistan, Nido looks to tap into the rise in consumer health-consciousness by targeting parents of children aged 5 to 10 years-old with a product that provides an additional source of vitamins.

New domestic brands maintain growth

Domestic company, Musaffo Iqlim Trans Servis FX, was the fastest-growing player in drinking milk products in 2018, thanks to the ongoing growth in popularity of its Ozimizniki band of shelf-stable milk, which entered the top 10 in 2016, the year of its launch, and became the fourth largest brand in drinking milk products in 2018. Another domestic brand launched in 2016, Pure Milky from Siyob Shavkat orzu FX, also continued to post dynamic growth in the final year of the review period, enabling it to rise one place to become the second largest brand in fresh milk.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

A period of significant transition
Increasing investment in local infrastructure
Changing conditions favouring domestic players
Rural population supports traditional grocery retailing
Uncertain outlook

FOODSERVICE

Sales to Foodservice
Demand for convenience exerting a growing influence
Growth categories
Investment in agriculture and production set to boost sales

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources