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Drinking Milk Products in Germany

October 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Drinking Milk Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Drinking Milk Products in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Drinking Milk Products in Germany?
  • Which are the leading brands in Drinking Milk Products in Germany?
  • How are products distributed in Drinking Milk Products in Germany?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Drinking Milk Products in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shelf stable milk returns
Desire for shelf stable products also helps drive sales of milk alternatives
Dairy free equals lactose free in dairy alternatives

RECOVERY AND OPPORTUNITIES

Cheap milk and the cost of it
Regional milk from local farms
High-protein drinks

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Companies sell to cash and carry as foodservice is hit with sharp decline following COVID-19 lockdown Milk sees sharp decline as cafés and coffee shops are forced to close their doors Foodservice outlets could struggle to recover from the setbacks of 2020
Consumer Foodservice
Foodservice outlets forced to adapt following outbreak of COVID-19 as they face growing competition from retail Foodservice outlets face financial hardship in the aftermath of COVID-19 Expansion of takeaway offerings in Germany will appeal to trend for snacking in the coming years
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Drinking Milk Products research and analysis database.

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