Changes in German lifestyles and attitudes mean that more and more consumers are following a vegan or flexitarian diet, which will make milk alternatives more important in the forecast period. The category of other plant-based milk is expected to continue to show higher sales and more dynamic growth rates compared with soy drinks, due to the expansion of the offer, with variants made with oats, almonds and rice.
German consumers are increasingly interested in understanding the production process of drinking milk products, and this informs which brands they choose and whether they purchase milk products at all, or cut them from their diet. The farming method, for instance, is important, and helps the consumer understand how the animals are treated.
Besides organic production and standardised animal keeping conditions in Germany, a new trend has slowly emerged unifying the interest for improved animal welfare and the demand for better-quality food for animals, that reflects in the final product. Hay and pasture milk have started to dominate the niche of organic milk, especially in organic food shops, which offer a wide assortment of specialised products from smaller brands and companies, which put all their effort into more specific milk products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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