Due to the greater focus on health and wellness, the demand for enriched milk in Germany has experienced some development that has the potential to be amplified in the future, thereby creating value growth opportunities for drinking milk products. Enriched milk is fortified with functional ingredients to offer enhanced health benefits.
While animal welfare concerns continue to rise in Germany and are a reason for some consumers to switch to plant-based milk, they also have the potential to stabilise demand for overall drinking milk products in the coming years. While organic food categories have suffered because of inflation and prices continue to rise, measures such as “Haltungsstufen”, promoting the improved welfare of farm animals, might make traditional cow’s milk more appealing for local consumers.
As local consumers’ preferences and lifestyles continue to evolve, the future of drinking milk products in Germany is expected to experience significant development and innovation. Against the competition of the rapidly growing and evolving plant-based space, the dairy industry will have to offer higher specific value to differentiate the offer and offset lost sales.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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