Competitive Landscape
Saputo Maintains Leadership as Innovation Offsets Declining Consumption
Drinking milk products in Canada remains highly concentrated, with the top three companies, Saputo Inc, Agropur Cooperative Ltd, and Lactalis Canada Inc, controlling a combined 86% of retail value share in 2026. Saputo is set to retain its lead with 44% share, followed by Agropur Cooperative at 25% and Lactalis Canada at 17%.
Gay Lea Divests Hewitt’S as Medallion Milk Gains Traction
A notable corporate development is the sale of Hewitt’s by Gay Lea Foods to Dairy Fountain Inc, completed in March 2025. This transaction is expected to drive increased investment in dairy processing in Ontario, secure local employment, and enable Gay Lea to focus on its core business by reinvesting the proceeds.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Canada?
- Which are the leading brands in Drinking Milk Products in Canada?
- How are products distributed in Drinking Milk Products in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Canada - Category analysis
Key Data Insights
Drinking Milk Products Summary
Drinking Milk Products Stabilises as Protein Demand and Dairy Fat Reassessment Support Value Growth
Milk Retains Dominance as Protein Fortification Drives Innovation
Agropur’S High-Fat Milk Launch Redefines Indulgence for Canadians
Premiumisation and Protein Innovation to Sustain Value Gains Despite Low Growth
Labelling Exemptions and High-Protein Launches Set to Shape Future Opportunities
Saputo Maintains Leadership as Innovation Offsets Declining Consumption
Gay Lea Divests Hewitt’S as Medallion Milk Gains Traction
Discounters Gain Momentum as Consumers Seek Value and Convenience
Loblaw and Wal-Mart Drive Omnichannel Growth with Click-And-Collect
Protein Density and Sugar Reduction Dictate New Product Development
Ultra-Filtered Formulations and Packaging Redesigns Lead Recent Launches
Portfolio Consolidation and Niche Expansion Secure Competitive Positioning
Dairy Products and Alternatives in Canada - Industry Overview
2026 Developments
Key Data Insights
Danone Leverages Protein Innovation to Capture Consumer Demand
High-Protein Dairy Outpaces Growth as Plant-Based Stalls
Agropur Introduces High-Fat Milk to Redefine Indulgence
Premium and Healthy Offerings Set to Drive Value Despite Weak Volume Gains
Cheese, Yoghurt, and Protein-Rich Products to Attract Health-Focused Consumers
Plant-Based Dairy Accelerates Health and Retail Expansion
Danone Drives Share Gains through Innovation and Targeted Launches
Emerging Brands Disrupt with Targeted Offerings and Strategic Acquisitions
Supermarkets Leverage One-Stop Convenience to Retain Dominance
Omnichannel Strategies Drive E-Commerce Gains in Dairy
Sustainability and Sensory Innovation Expand Product Development beyond Protein
Upcycled Formulations and Child-Focused Textures Lead Recent Launches
Cross-Category Competition and Format Diversification Secure Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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