Executive Summary

Sep 2019
PROSPECTS
Milk alternatives and goat milk the most dynamic products

Milk alternatives, particularly almond and cashew beverages, experienced rapid growth over the review period, and saw an acceleration in growth in recent years. Although soy drinks was negatively impacted by concerns over GMO and a lack of novelty, other milk alternatives more than offset the decline in soy drinks.

New entrants like fairlife and JOYYA to breathe new life into stagnating drinking milk products?

Although drinking milk products has managed to return to positive growth territory in current value terms, which is expected to continue over the forecast period, volume sales will continue to be on a slow downward trajectory. Drinking milk products face already high household penetration, lack of true innovation (due in part to the tight regulation on dairy products), and an expanding ageing population (less interested in beverages, including milk).

Canada’s dairy industry could be affected by trade treaties and Health Canada’s new food consumption guidelines

Health Canada’s updated Food Guide for local consumers no longer includes the recommendation to include a daily dose of dairy in the diet, instead stressing the importance of eating a wide variety of products, with an emphasis on plant-based proteins. While this, amidst a general rising tide of health consciousness among Canadian consumers, could have a negative effect on overall consumption, the make-up of drinking milk products could also be changed by recently agreed treaties by the Canadian government.

COMPETITIVE LANDSCAPE
Big three facing pressure from emerging product areas and entry of Coca-Cola

Saputo, Agropur Cooperative and Parmalat Canada continue to be the dominant players in drinking milk players in Canada. Nevertheless, their value sales shares in drinking milk products have been declining, not least due to the increasing interest in emerging niches, such as milk alternatives, in which they have little presence.

HW varieties, goat milk and milk alternatives all increasingly big business

Despite the strong positions of the three main players in drinking milk products, relatively smaller players and brands are nevertheless finding success in niche areas such as health and wellness categories, goat milk or milk alternatives. Organic Meadow launched Organic Grass Fed Milk in organic products – made using milk from cows that eat organic grass or dried forage all year round.

Pacific Foods launches a cashew-based vegan-suitable milk alternative

Pacific Foods, a major player in organic soup, entered milk alternatives in 2018. It launched beverages made from organic and Fair Trade-certified cashews that “support safe working conditions and sustainable growing practices in the farming communities”.

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Drinking Milk Products in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Canada?
  • What are the major brands in Canada?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Drinking Milk Products in Canada - Category analysis

HEADLINES

PROSPECTS

Milk alternatives and goat milk the most dynamic products
New entrants like fairlife and JOYYA to breathe new life into stagnating drinking milk products?
Canada’s dairy industry could be affected by trade treaties and Health Canada’s new food consumption guidelines

COMPETITIVE LANDSCAPE

Big three facing pressure from emerging product areas and entry of Coca-Cola
HW varieties, goat milk and milk alternatives all increasingly big business
Pacific Foods launches a cashew-based vegan-suitable milk alternative

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Moderate growth as population growth and economic stability remain in effect
Subscription-based meal kits give way to home meal kits sold through retail channels
Corporate activity and new launches mark a busy year in packaged food
Internet retailing records strong growth in an otherwise stable retail environment
Moderate positive growth ahead, with economic stability set to meet headwinds

FOODSERVICE

Sales to Foodservice
Slower growth in foodservice volume sales as background trends place pressure on consumer foodservice
The proliferation of home meal replacement kits poses a threat to foodservice sales
Trends in retail and foodservice sales of packaged food expected to coalesce during the forecast period
Consumer Foodservice
Foodservice players must adapt to shifting demand trends as the millennial generation comes of age
Unique menu items and clear positioning become more important as consumers reject the mundane
Desire for economies of scale drive consumer foodservice players to improve their relationships with suppliers
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources