Drinking milk products is slated for positive volume growth over the forecast period, with demand expected to continue rising despite North Macedonia’s shrinking population and the impact of high inflation on consumer spending. Similar consumption and consumer purchasing patterns seen in 2023 will prevail in the upcoming years, leading to stable consumer demand for drinking milk products.
Flavoured drinking milk is set to remain the fastest growing drinking milk category for the very same reasons it excelled in 2023. Consumer demand, especially among younger consumers, is set to remain stable.
The inflationary climate and rising unit prices in 2023 led to lower levels of brand loyalty, with consumers opting for lower priced drinking milk products and brands when faced with limited disposable income. Most consumers chose to economise without hesitation and focus on private label ranges.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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