Drinking milk products is slated for a moderate positive sales reports over the forecast period, with demand expected to continue rising despite North Macedonia’s shrinking population and the impact of high inflation on consumer spending. The main factor underpinning strong demand for drinking milk products is the traditional status of cow’s milk as an essential staple foodstuff, which means that demand is relatively inelastic due to the centrality of these products to daily life in virtually every Macedonian household.
The forecast period is set to see dairy only flavoured milk drinks registers the most dynamic performance of any category in drinking milk products. While category sales are increasing from a relatively low base, rising demand is being driven mainly by the attention being given to these products by younger consumers.
The health and wellness trend is slated to become more influential on sales of drinking the products over the forecast period and this is expected to be evident mainly in the rising demand for free from lactose cow’s milk among the population of North Macedonia. As mentioned above, recent years have seen the country’s population become increasingly aware of the potential health issues that may flow from the consumption of products that are high in lactose and thus many see a clear benefit in consumer free from lactose dairy on a regular basis.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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