During the COVID-19 lockdown, there was a shift from fresh to shelf-stable dairy, with UHT milk soaring at the expense of fresh milk. This can be attributed to widespread stockpiling due to fears of supermarkets running out of supplies.
Goat milk continues to see steady growth, offering health-conscious consumers another alternative to cow’s milk. Most goat milk drinkers tend to purchase goat milk for health reasons such as the need for lactose-free milk, while it also offers greater nutritional qualities.
Meji overtook F&N Foods in 2020 to become the leading player within drinking milk products. The company launched new products in Singapore in 2019 such as lactose free drinking milk targeting the large number of lactose intolerant consumers in Singapore.
From the end of 2021, regulations on nutrition labelling will affect drinking milk products. With the ongoing focus on the prevalence of diabetes and chronic diseases in the country, pre-packaged non-alcoholic drinks will be required to display nutrition label grades between A to D, with D grade being applied to beverages with the highest amount of sugar (above 10%) and saturated fat (above 2.
Milk alternatives will continue to record a steady rise in sales over the forecast period, with the largest soy drinks category not being as impressive as other milk alternatives, which offer almond and coconut milk. With rising health and wellness trends and increasing awareness of lactose-intolerance or changing lifestyles such as veganism, milk alternatives appeal to consumers who may want to follow a plant-based diet.
Fourth-ranked player in drinking milk products, Fonterra Brands, has collaborated with online store Lazada to sell its Anlene, Anmum and Fernleaf brands in an attempt to remain relevant in the category and regain lost value share. Expanding distribution will allow the company to widen its reach not only within Singapore but also to Malaysia, the Philippines, Thailand and Vietnam.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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