In an attempt of offset the gradual declining demand for dairy only flavoured milk drinks in Singapore, players are looking to add excitement to the category with new flavours such as Magnolia’s Royal Hazelnut Chocolate Low Fat Flavoured Milk, in addition to Magnolia’s collaboration with Singapore Sports Institute to launch High Protein Milk (vanilla and chocolate) designed for post-workouts. Seasonal launches include Farmhouse Peppermint Chocolate Flavoured Milk, which returned for the festive period in Q4 2021 after its Dark Chocolate release earlier in the year.
Demand for fresh milk in Singapore is likely to remain stable over the forecast period, although in line with rising health trends, it will have to increasingly competes with plant-based milk and the fortification of these products in terms of nutrient substitute (calcium, protein content) amid dairy replication efforts to offer conscious consumers alternatives. Many local consumers have positive perceptions of plant-based milk, including soy, almond, and oat for direct drinking or as beverage complements, due to Asian familiarity with soy drinks and their popularity in foodservice (tea/coffee specialist stores).
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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