Drinking milk products should continue to experience further stable demand over the forecast period, as many Vietnamese perceive milk to be a healthy addition to their diets due to its high nutritional content, supported by government campaigns and players’ marketing efforts. For example, the government is aiming to try and improve the health of the Vietnamese population by encouraging people to consume more nutritious food and beverages like drinking milk products.
People are likely to become even more health-conscious and knowledgeable in the forecast period, with the COVID-19 pandemic having encouraged more people to reflect on their lifestyles and diet. Drinking milk products are strongly associated to health and nutrition in the minds of consumers in Vietnam and therefore innovation in this category is likely to focus on health and wellness.
Small local grocers remains the dominant distribution channel for drinking milk products in Vietnam in 2022, with this situation being unlikely to change significantly over the forecast period. These stores offer convenience and are able to reach a mass audience, which gives them a key advantage.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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