Drinking milk products is projected to return quickly to positive retail volume growth and see steadily faster increments as the forecast period progresses. This performance is expected to be aided by recovery of the Vietnamese economy.
Health and wellness is set to be a key focus of new product development in drinking milk products in the short to medium term. As Inflation and economic pressures in general affected consumer incomes and consumption behaviour, manufacturers focused more on distribution and marketing support for their core products, instead of investing in new product development.
Over the forecast period, the shifting lifestyles and evolving attitudes of consumers are expected to bring significant changes in dietary preferences. As a result, there is predicted to be a noticeable increase in the number of Vietnamese people adopting vegan, vegetarian or flexitarian diets.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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