Drinking milk product saw slowed current value growth in response to the COVID-19 pandemic in 2020 mainly as a result of the economic hardship that followed the pandemic. As unemployment rates have risen and disposable incomes have diminished, many consumers have been forced to economise since 2020 and will continue to do so throughout 2021.
Fortunately, there will be no shortage or disruption to the supply of milk in 2020 thanks to sufficient stocks and the continuous supply of dairy products. However, the problem faced by manufacturers and players will be the gradual increase in import costs, which thus leads to more expensive manufacturing for dairy products.
Drinking milk products in Algeria is led by the state-owned Complexe Laitier d’Alger (COLAITAL), a subsidiary of GIPLAIT group. Its lead is down to its high production capacity, strong reputation, and high level of consumer loyalty towards its brands.
Over the forecast period, drinking milk products will see slower current value growth than that witnessed during the review period. The main reason for this will be due to the growing maturity of drinking milk products coupled with the ongoing economic hardship as a result of the COVID-19 pandemic.
Shelf stable milk is a product area that is not fixed and therefore offers the most growth opportunities over the forecast period, especially during periods of milk shortages. Indeed, shelf stable milk is expected to see the strongest growth in 2022 and beyond in both volume terms and at constant 2020 prices.
Drinking milk products is a product area where there is a steady population growth, particularly amongst children and young people, which will be a positive factor for growth in the years to come. Moreover, growth prospects will continue to be healthy, and manufacturers will engage in innovation and marketing to attract new health-conscious consumers.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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