Drinking milk products is anticipated to sustain modest growth over the forecast period, propelled by the expanding parallel market. A significant factor driving this change is the preference of dairy farmers to directly sell their fresh milk to hawkers or informal channels, fetching higher prices compared to those offered by established dairy players.
The landscape of drinking milk products in Morocco is undergoing a notable shift toward fragmentation. Long-standing dominance by Central Danone now faces formidable competition from Cooperative Copag, hinting at a potential shift in market leadership.
Over the review period, the demand for shelf-stable milk witnessed an upswing in response to limited local fresh milk production due to persistent drought conditions. Subsidies on imported milk offered by the government incentivised dairy players to pivot toward producing UHT milk, which offers higher profit margins compared to fresh milk, acquired at elevated costs.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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