A2 hypoallergenic cow’s milk is emerging in Ukraine with the Ichnia Powdered Milk and Butter Plant opening the first production line of A2 milk in May 2021. The manufacturer is negotiating with several modern grocery retailers to launch its product in their stores.
Many drinking milk players aim to cater to all different types of consumers that are increasingly diverse as health related issues are gaining public attention and consumer awareness increase. Additionally, there is a rising number of lactose intolerant consumers in Ukraine with new players launching lactose free milk products at the end of the review period to cater for this need.
An increasing number of drinking milk product producers are investing in packaging that is more environmentally friendly as well as sustainable to attract consumers who are aware of such issues, such as middle and high income consumers who purchase premium products. Molochny Alliance ZAT introduced its Yagotynske brand shelf stable milk in Tetra Pak’s Tetra Fino packaging with the packaging consisting of 75% cardboard that is recyclable and has 90 days of shelf life.
Milk alternatives is expected to continue seeing strong sales growth in constant retail value and volume terms over the forecast period. As consumers are becoming more aware of their lactose and, more generally, their dairy intolerance, it is anticipated that more and more Ukrainian consumers will opt for alternatives to cow’s milk.
Flavoured milk drinks is anticipated to see constant retail value sales growth over the forecast period, driven by new tastes and healthier options. Flavoured milk drinks in flavours of popular countlines, such as Milky Way, Snickers and Twix, were launched at the end of the review period to target children, similar to L.
Thanks to consumers being at home more often during 2020 and 2021 cow’s milk producers launched larger pack sizes that is both more convenient and more cost effective for consumers. Family pack sizes that are larger than 1.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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