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Drinking Milk Products in Nigeria

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Drinking Milk Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Drinking Milk Products in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Drinking Milk Products in Nigeria?
  • Which are the leading brands in Drinking Milk Products in Nigeria?
  • How are products distributed in Drinking Milk Products in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Drinking Milk Products in Nigeria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Drinking milk products benefit from improved economic conditions
Mixed category demand as powder milk continues to drive overall performance
COVID-19 continues to negatively impact availability and pricing in 2021; FrieslandCampina remains top player

PROSPECTS AND OPPORTUNITIES

Sales expected to improve in line with economy; player prospects partially determined by government import rules
Growing prospects for cow’s milk and soy drinks as storage options improve and movement restrictions are relaxed
Increasing local production set to reduce prices and boost volume sales

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2016-2021 Table 2 Sales of Drinking Milk Products by Category: Value 2016-2021 Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021 Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Drinking Milk Products: % Value 2017-2021 Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021 Table 7 Distribution of Drinking Milk Products by Format: % Value 2016-2021 Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026 Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026 Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026

Dairy Products and Alternatives in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?

MARKET DATA

Table 12 Sales of Dairy Products and Alternatives by Category: Value 2016-2021 Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021 Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021 Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021 Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026 Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Drinking Milk Products research and analysis database.

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