Anticipated economic recovery and stabilised exchange rates are poised to significantly propel the recovery of the drinking milk products segment over the forecast period. Nigeria's large and rapidly expanding young population stands as a pivotal consumer demographic driving demand within this category.
Powdered milk emerges as a central driver within the overall dairy segment, serving as the preferred mode of milk consumption in Nigeria due to its convenience, affordability, and availability in small pack sizes catering to those with limited means. The heightened convenience of powdered milk, notably its lack of refrigeration requirement (unlike evaporated milk), has bolstered its sales trajectory.
Flavoured milk drinks and shelf-stable milk are also projected to experience robust recovery throughout the forecast period. For young individuals aged 15 and above, who are part of the workforce or engaged in educational pursuits, flavoured milk drinks offer an on-the-go source of essential nutrition.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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