Drinking milk will register muted constant value and volume growth over the forecast period, as consumer prioritise essential dairy products. All the same, volume growth will be supported by a rising population.
Over the long term, increasing local production of dairy through the efforts of companies, such as Promasidor and Fan Milk, who have invested in local dairy farms, will help bring down prices, encouraging further growth in demand. Strong competition in the segment, particularly in powder milk, where many strong brands compete, will also drive price competition.
During the forecast period the incumbent leading players will seek innovative ways to support demand with new products and packaging formats, whilst improving the visibility of their products. There is potential for growth, as Nigeria’s dairy intake is low by international standards and players will promote the important health benefits of dairy in order to drive volume sales.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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