Drinking Milk Products in Australia

October 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Drinking Milk Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Drinking Milk Products in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Drinking Milk Products in Australia?
  • Which are the leading brands in Drinking Milk Products in Australia?
  • How are products distributed in Drinking Milk Products in Australia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Drinking Milk Products in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Greater uptake of drinking milk products through retail during lockdown as consumers stockpile, while closure of foodservice also gives cow’s milk a boost
Players continue to innovate with fortified and functional options to address consumers’ health concerns in 2020
Dairy farmers look to major grocery retailers to further support them through a difficult year

RECOVERY AND OPPORTUNITIES

Foodservice set to initially draw consumers back in late 2020/2021 resulting in stronger volume growth compared to retail before return to normalisation from 2022 onwards
Greater functionality and reduced sugar variants offer further potential for drinking milk products to explore
Environmental concerns to continue to drive innovation in terms of sustainable packaging

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Lockdown forces companies to adapt quickly in 2020 Adoption of direct-to-consumer strategy Sales to foodservice set to bounce back with the easing of COVID-19 restrictions
Consumer Foodservice
Delivery services benefit hugely from COVID-19 in 2020 Foodservice operators use ready meals and meal kits to expand their revenue streams Foodservice chains offer pantry staples
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Drinking Milk Products research and analysis database.

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