Shelf stable milk will continue to be one of the most popular product areas within drinking milk products in 2021, with this product area also being less impacted by the COVID-19 pandemic in 2020. Consumers purchased shelf stable milk during lockdown as they can buy multiple units at one time which will last them a few weeks, thus limiting the amount of time they spent outside of the home.
Full fat milk is more popular than reduced fat options in Azerbaijani and this will persist throughout 2021. Consumers generally prefer full fat products as they deem reduced fat to be less nutritious and unhealthy.
The other product areas within drinking milk products are not that popular amongst consumers, with these product areas mostly being in demand in urban areas from higher-income consumers. With that being said, flavoured milk drinks with fruit juice will see the most dynamic current value growth in 2021, which is somewhat surprising.
Fresh milk is anticipated to make a slow recovery over the forecast period following the devastation caused during 2020. After drastically declining in terms of current value sales, fresh milk will see a softer decline from 2022.
Milk alternatives still remains a niche product area in Azerbaijan and will therefore remain negligible. Nevertheless, with urbanisation, increasing health awareness and the development of modern retailing, access to and awareness of these products is expected to grow slightly.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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