Drinking Milk Products in Austria

September 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Drinking Milk Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Drinking Milk Products in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Drinking Milk Products in Austria?
  • Which are the leading brands in Drinking Milk Products in Austria?
  • How are products distributed in Drinking Milk Products in Austria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Drinking Milk Products in Austria - Category analysis

KEY DATA FINDINGS

Flavoured milk drinks benefit from on-the-go consumption, with added-value driving sales
Cow's milk leads sales; however, plant-based milk is a growing threat
Berglandmilch retains its lead while focusing on sustainable goals
Flavoured milk drinks remain popular, with added protein boosting sales
Longer life products offer convenience and price savings, driving demand
Private label offerings will account for the majority of shares in drinking milk
Table 1 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 2 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 7 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Dairy Products and Alternatives in Austria - Industry Overview

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Drinking Milk Products

    • Dairy Only Flavoured Milk Drinks
    • Flavoured Milk Drinks with Fruit Juice
        • Fat-free Fresh Milk
        • Semi Skimmed Fresh Milk
        • Full Fat Fresh Milk
        • Fat-free Shelf Stable Milk
        • Semi Skimmed Shelf Stable Milk
        • Full Fat Shelf Stable Milk
    • Goat Milk
  • Powder Milk
    • Soy Drinks
    • Other Milk Alternatives

Drinking Milk Products

This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.

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This report originates from Passport, our Drinking Milk Products research and analysis database.

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