Health innovations in drinking milk product continue, due to demand for products perceived as healthier. Consumers’ health concerns are likely to remain in the forecast period, thus manufacturers will continue to create products to meet these demands.
The cow’s milk category is already very saturated in 2022 but private labels are continuing to strengthen their presence. This can be exemplified by the retailer Pingo Doce which maintains a sustainable positioning and even received certification in 2020 for animal welfare regarding its fresh milk.
Over the forecast period, animal welfare and environmental care are likely to become growing concerns for consumers, who are increasingly opting for organic and sustainable products within milk. Some players have already developed strategies to respond to these concerns, such as Fromageries Bel Portugal’s Terra Nostra brand, which launched the first pasture milk in Portugal at the beginning of the review period.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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