The forecast period is expected to see drinking milk products record a moderate but positive performance, with the spike seen in demand in the immediate wake of the COVID-19 pandemic likely to give way to more stable and sustainable growth rates. The response to the COVID-19 situation, specifically the strict adherence to the principles of social distancing and home seclusion, supported retail sales of drinking milk products as the focus of consumers shifted towards the home environment, it is expected that consumption habits that developed over the course of the pandemic will have promoted more frequent consumption of RTD milk more generally and this is expected to develop into a long-term trend over the forecast growth.
Fresh milk is expected to continue to struggle over the forecast period due to the absence of major brands which can drive growth in the category. Currently, what is available for fresh milk are those produced by local farms (eg, Holly’s, Pure & Best, Pinkie’s Farm) and lesser-known imported brands such as Emborg.
More than 90% of the country’s milk supply is imported since local production remains low compared to demand. The government has been implementing various programmes to address the situation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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