As the dairy crisis prevails, there is growing pressure on the Ministry of Agriculture by farmers, which may see the price of shelf stable milk jump by 30% by the end of 2022, compared to 2021 levels. Shelf stable milk is an essential product consumed by all Tunisian families and rising prices growth will lead to a period of robust value growth over the forecast period.
Société Tunisienne des Industries Alimentaires STIAL (Délice Holdings) is the category leader in drinking milk with some 59% retail value share in 2022. The company has also been the leader in crisis management during the milk shortage.
Awareness of the health benefits of sports, good nutrition and a focus on wellbeing is increasing among Tunisian’s young population. The so-called ‘geek’ generation are influenced by Instagram and Facebook and are trying to follow international trends by seeking sugar-free and fat-free alternatives.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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