As the government has not increased the price of milk by the amount that was originally agreed, it is set to raise prices in three stages during the forecast period. Thus, supervised milk prices are scheduled to see a low single-digit increase in May 2024, 2025 and 2026.
Over the forecast period, more innovative products are set to be introduced in plant-based dairy in Israel. These products, amid a developing and growing category, are expected to continue to negatively impact sales of dairy milk products.
During the review period, there has been a continued downturn in milk sold in bags, and an increase in sales of milk in cartons and jugs, which account for the lion’s share of milk sales. Due to the continued shift towards these pack types, Tnuva Food Industries is adding a production line for milk in cartons, to meet growing the demand for this packaging format.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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