In 2021, drinking milk products is set to continue benefitting from positive effects ignited by COVID-19 and the subsequent lockdown. Changes have been seen in the consumption habits of many people due to the outbreak of the pandemic.
Reduced lactose milk and lactose-free milk continues to grow significantly after the entry of Yotvata and Tnuva. On the consumer end, more people are realising that they are intolerant or sensitive to milk, even at moderate levels.
Milk alternatives is on track to continue significant growth in 2021. In 2020, Tnuva launched the Tnuva Alternative brand, which very quickly gained shelf space and value share.
Over the forecast period, the consumption of fresh milk is set to continue decreasing in Israel. Indeed, consumer preferences have been shifting, with more and more consumers becoming inclined to consume lactose-free milk or milk substitutes.
Milk alternatives is set to maintain its positive growth trend for the duration of the forecast period, as an increasing number of consumers seek to limit their milk consumption or refrain from consuming it altogether. It is likely that more consumers will embrace a flexitarian lifestyle and seek to moderate their milk consumption in response to lactose intolerance, thus also providing further potential for reduced lactose milk.
Two Israeli companies, BioMilk and Remilk, are developing technology to produce real cow milk from milk cells in laboratories without the use of cows. The main advantage of these companies is the fact that there is no need to use animals in the production of milk, which will provide a solution for many consumers who avoid drinking milk for such reasons.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Drinking Milk Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page