Milk drinking products such as semi-skimmed fresh milk, full-fat fresh and shelf stable milk, as well as goat milk, will develop positively in volume sales over the forecast period. Overall value growth will weaken considerably as inflation falls from the highs of 2022 and 2023.
Olympus from Tirbul EAD is one of the two leading fresh milk category brands, together with Vereia produced by Obedinena Mlechna Kompania AD. The merger of these players in 2023 will consolidate the fresh milk and flavoured milk drinks competitive landscape, giving owner Hellenic Dairies SA a significant lead.
Dairy only flavoured milk drinks are expected to continue to decline slightly over the forecast period, mainly due to the negative population trend, especially children, who are the category’s major consumers. Although Fibela will most likely continue to lead the category, new products will be launched, like the new cocoa drink Nesquik with 92% milk content and the Milk Strawberry Nesquik with 93% milk content.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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