Drinking milk products in Egypt witnessed a much-improved performance in 2021 as the economy recovered, inflation declined, and as CFS opened again and life returned to normal. Consumers started to rationalise their spending and allocate more to dairy after 2020’s prioritisation of cooking ingredients and staple items.
Powder milk prices saw a big increase due to the global price increase as it is mainly imported. Manufacturers absorbed this increase in 2021 so as not to burden the consumers with additional costs and maintain sales.
Juhayna Food Industries is set to remain the leading player in drinking milk products by value share in 2021. Its Bekhero and Juhayna brands are the two leading brands in shelf stable milk, with different price points ensuring their appeal to a wide consumer base.
Drinking milk products is expected to witness good growth during the forecast period due to the stability of its prices and as milk is the most consumed dairy product in Egypt and is not affected by the economic conditions. Meanwhile there is also space in the market for new innovations, flavours, healthy products and packaging, which will support future growth.
Brand loyalty tends to be relatively low in drinking milk products in Egypt, with demand driven mainly by low price, and this is expected to continue over the forecast period. In general, consumers opt for the cheapest product available, with less emphasis on specific brand names and the origins of the product.
Fresh milk has been a relatively niche area in Egypt due to its very high price, which has the effect of limiting its audience to high-income consumers. Fresh milk also tends to only be available in certain retail channels, notably modern grocery retailers.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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