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Country Report

Drinking milk products in

Drinking Milk Products in Romania

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Longer sell-by date sees consumers opting for packaged shelf stable milk over unpackaged fresh milk during COVID-19 restrictions

Drinking milk products is dominated by cow’s milk, with strong retail growth largely impacted by the sales of unpackaged milk sold by small independent farmers. Unpackaged artisanal milk has always been available in Romania from a variety of sources, whereas packaged milk is available through formal retail channels.

Premiumisation increasingly used as marketing strategy, particularly for domestic players

Domestic players are increasingly offering products in the premium milk niche. For example, the brands Laptaria cu Caimac and Artesana have succeeded in gaining significant consumer recognition in large cities and modern retailing through offering premium products.

International players benefit from domestic production and ownership of local brands

International companies lead drinking milk products in 2020, utilising consumer loyalty to local manufacturing and domestic brands to boost sales. Albalact and Dorna Lactate are owned by Groupe Lactalis, while the domestic brand, Napolact, with its strong presence in organic milk, is owned by Royal Friesland Campina.

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Samples

Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Romania?
What are the major brands in Romania?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Longer sell-by date sees consumers opting for packaged shelf stable milk over unpackaged fresh milk during COVID-19 restrictions

Premiumisation increasingly used as marketing strategy, particularly for domestic players

International players benefit from domestic production and ownership of local brands

RECOVERY AND OPPORTUNITIES

Goat milk expects limited growth due to consumer trend towards packaged drinking milk products

High growth expected for niche milk products due to support from strong players

Private label expected to maintain strong position through targeting domestic consumers

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Rise in retail sales of packaged food helps to offset fall in sales to foodservice due to COVID-19 in 2020
Continued strong fragmentation of foodservice in Romania with few large players
Strong growth for prepared salads prior to COVID-19 as home working has the potential to impact sales to foodservice over the longer term

Consumer Foodservice

Closure of consumer foodservice outlets due to COVID-19 hits sales in 2020 as operators face challenges to recovery
Independent players dominate in terms of outlets while international chains lead value sales
Third party ordering and delivery services likely to remain a focus into the longer term

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Drinking Milk Products in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Longer sell-by date sees consumers opting for packaged shelf stable milk over unpackaged fresh milk during COVID-19 restrictions

Premiumisation increasingly used as marketing strategy, particularly for domestic players

International players benefit from domestic production and ownership of local brands

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Longer sell-by date sees consumers opting for packaged shelf stable milk over unpackaged fresh milk during COVID-19 restrictions

Premiumisation increasingly used as marketing strategy, particularly for domestic players

International players benefit from domestic production and ownership of local brands

RECOVERY AND OPPORTUNITIES

Goat milk expects limited growth due to consumer trend towards packaged drinking milk products

High growth expected for niche milk products due to support from strong players

Private label expected to maintain strong position through targeting domestic consumers

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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