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Country Report

Drinking milk products in

Drinking Milk Products in Romania

Nov 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher disposable incomes drive switch from unpackaged to packaged and processed milk

Drinking milk products recorded strong retail value growth in 2019, largely as a result of higher disposable incomes allowing consumers to switch away from unprocessed, unpackaged milk to packaged variants. Unpackaged artisanal milk has always been available in Romania from a variety of sources, whereas packaged milk is available through formal retail channels.

Unpackaged milk remains important, particularly in rural areas

Unpackaged milk plays an important role in Romania. According to official statistics, three quarters of the milk production in Romania is unprocessed, which can be translated into significant purchases of fresh milk directly from small farms and high household consumption from home production.

Goat milk increasingly popular due to healthy and digestion-friendly image

Goat milk recorded the strongest retail value growth in 2019 from its small base and after its recent entrance in packaged drinking milk products. Goat milk benefits from its reputation for being healthy, its low fat and cholesterol contents and the low incidence of allergies and digestive discomforts.

COMPETITIVE LANDSCAPE

Albalact extends lead thanks to wide range of price points and strong marketing

Albalact extended its lead in drinking milk products with its leading Zuzu brand in 2019. The company has an excellent distribution network and supports its brands with strong advertising campaigns.

International leaders benefit from domestic production and ownership of local brands

International companies lead drinking milk products. Albalact and Dorna Lactate are owned by Groupe Lactalis, while the domestic brand, Napolact, with its strong presence in organic milk, is owned by Royal FrieslandCampina.

Private label strong due to competing on price with unpackaged milk

Private label retained its strong position within drinking milk products in 2019. It is strongest in cow’s milk, which has relatively high fragmentation, and private label has succeeded in capturing the attention of lower-income consumers.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Romania?
What are the major brands in Romania?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Romania - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes drive switch from unpackaged to packaged and processed milk

Unpackaged milk remains important, particularly in rural areas

Goat milk increasingly popular due to healthy and digestion-friendly image

COMPETITIVE LANDSCAPE

Albalact extends lead thanks to wide range of price points and strong marketing

International leaders benefit from domestic production and ownership of local brands

Private label strong due to competing on price with unpackaged milk

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Higher incomes translate to greater frequency of eating out
Domestic players the main beneficiaries of sales to foodservice
Strong demand for healthier packaged food through foodservice

Consumer Foodservice

Consumer foodservice heavily skewed towards the larger cities
Independent players dominate foodservice at the outlet level
Tourism an opportunity for foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in Romania

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Executive Summary

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PROSPECTS

Higher disposable incomes drive switch from unpackaged to packaged and processed milk

Unpackaged milk remains important, particularly in rural areas

Goat milk increasingly popular due to healthy and digestion-friendly image

COMPETITIVE LANDSCAPE

Albalact extends lead thanks to wide range of price points and strong marketing

International leaders benefit from domestic production and ownership of local brands

Private label strong due to competing on price with unpackaged milk

Samples

Overview

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Table of Contents

Drinking Milk Products in Romania - Category analysis

HEADLINES

PROSPECTS

Higher disposable incomes drive switch from unpackaged to packaged and processed milk

Unpackaged milk remains important, particularly in rural areas

Goat milk increasingly popular due to healthy and digestion-friendly image

COMPETITIVE LANDSCAPE

Albalact extends lead thanks to wide range of price points and strong marketing

International leaders benefit from domestic production and ownership of local brands

Private label strong due to competing on price with unpackaged milk

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Strong economic improvement drives sales of packaged food

Higher incomes drive the trend towards healthier packaged food

Artisanal products continue to lead packaged food

Modern grocery retailers expand across the country

Packaged food to grow steadily over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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