It is unlikely that cow’s milk will lose its status as the most popular type of drinking milk product in Romania before the end of the forecast period. The consumption of cow’s milk is highly traditional and these products form a very important part of the diets of the majority of Romanians, ensuring a massive and growing consumer base for fresh milk in particular.
Fresh milk is set to remain the dominant category of cow’s milk in Romania over the forecast period as few consumers are prepared to forgo the fresh, creamy taste of fresh milk for the convenience that shelf stable milk represents. In addition, the traditional status of fresh milk as a dietary staple is expected to underpin strong demand for these products for the foreseeable future.
The forecast period is expected to see sales of drinking milk products accounted for substantially by products offered under well-known domestic brands owned by major multinational dairy industry players. This offers the leading players in the category the best of both worlds as they are able to rely on the substantial resources of large multinational conglomerates with substantial expertise in the production, distribution and marketing of dairy products, not to mention the vast financial resources, whilst appealing directly to consumers with beloved domestic brands that benefit from longstanding heritage and tradition that are legitimately able to claim that they support local farmers and related businesses.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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