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Country Report

Drinking milk products in

Drinking Milk Products in Romania

36 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The current retail value sales growth of 3% for drinking milk products in 2017 was the result of the improvement of available incomes, which created the premises for the switch from the purchase of unpackaged, fresh milk from different sources, to packaged milk, available across the distribution channels. The perception that loose milk purchased from independent producers is healthier than packaged milk has continued to affect sales of milk but the expansion of modern retailers has started to change consumption habits.

COMPETITIVE LANDSCAPE

Albalact SA is the leading player in 2017 with a 23% retail value share. It led drinking milk products throughout the whole review period. Albalact owes its leading position to an excellent expanded distribution and advertising campaigns. Advertising is propelling the company’s brand Zuzu to the top brand position in 2017 with a 12% retail value share. Beyond fresh milk, the company dominates dairy only flavoured milk drinks with the brand Zuzu, leads powder milk with Raraul and ranks second in shelf stable milk with the brand Fulga.

PROSPECTS

The performance of drinking milk products over the forecast period is expected to be driven by economic growth and the recovery of incomes. Higher incomes can be translated into changes in consumption habits which means a switch from unpackaged milk to packaged milk. However, this is a long process determined by the high share of the rural population but also the perception among city consumers that unpackaged milk is healthier and natural but also cheaper that the packaged version. Retailers are also expected to contribute to this switch, especially through the establishment of convenience stores designed for the countryside and which carry packaged products.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Romania?
What are the major brands in Romania?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Romania - Company Profiles

Albalact SA in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 Albalact SA: Key Facts
Summary 2 Albalact SA: Operational Indicators
Summary 3 Albalact SA: Competitive Position 2017
Summary 4 Mega Image SRL: Key Facts
Summary 5 Mega Image SRL: Operational Indicators
Summary 6 Mega Image SRL: Private Label Portfolio
Summary 7 Mega Image SRL (Ahold Delhaize): Competitive Position 2017

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Outlook

Health and wellness: Get it, it is good for you

Outlook

Modern retailers: if you build it, they will come

Outlook

Up-trading: more money, better food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Drinking Milk Products in Romania

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Romania - Company Profiles

Albalact SA in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Health and wellness: Get it, it is good for you

Modern retailers: if you build it, they will come

Up-trading: more money, better food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

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