Cooperativa Nacional de Productores de Leche’s Conaprole will remain the leading brand of drinking milk products in Uruguay throughout the forecast period, supported by its almost monopolistic position in fresh milk. It is the only dairy brand with a presence throughout the whole country and will thus continue to benefit from its solid logistical network.
By contrast, the share of value sales accounted for by the private label products will continue to increase over the forecast period, albeit from a low base. The presence of private label is mainly seen in shelf stable milk through leading supermarket or hypermarkets chains such as Tienda Inglesa (whose products are produced by Cooperativa Nacional de Productores de Leche) or Tata (produced by Calcar).
While sales of powder milk are set to experience modest growth in retail volume terms over the forecast period, the product’s performance domestically will remain limited by several factors. In particular, companies prefer to export powder milk due to higher returns compared to those within domestic sales.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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