Executive Summary

Aug 2019
PROSPECTS
Milk alternatives attracts new launches following the health trend

Milk alternatives registered the strongest retail value and volume growth in 2019, boosted by new companies and brands. The Ades brand was relaunched by The Coca-Cola Company in South America featuring a new visual identity and the introduction of seeds in its ingredients and in the form of almond milk.

Fat-free and semi skimmed shelf stable milk to continue to outperform full fat

Fat-free and semi skimmed shelf stable milk both outperformed the full fat format in terms of retail volume growth in 2019 and are expected to continue to do so over the forecast period. The health and wellness trend is expected to boost demand for these formats.

Shelf stable milk substituted for fresh milk as price gap drops

Although fresh milk was by far the most popular format in 2019 and is expected to remain so over the forecast period, shelf stable milk is achieving stronger retail volume growth. Shelf stable formats have the obvious advantage of not requiring refrigeration in retail outlets and at home, but have traditionally been set at higher prices than fresh milk.

COMPETITIVE LANDSCAPE
Cooperativa Nacional de Productores de Leche has near monopoly, thanks to limited competition and long tradition

Cooperativa Nacional de Productores de Leche almost monopolises sales of drinking milk products in Uruguay. Although the company focuses on cow’s milk, it also has a strong presence in other categories such as flavoured milk drinks.

Parmalat Uruguay successful with Brazilian imports in HDPE bottles

Parmalat Uruguay began to import shelf stable milk from Brazil in 2018 in HDPE bottles. There are tax advantages to HPPE packaging over liquid carton and flexible plastic packaging in Uruguay.

Small companies appear in milk alternatives

Given the dominant position of Cooperativa Nacional de Productores de Leche in cow’s milk, it is difficult for small companies to compete there. However sales of milk alternatives are growing and this represents a new niche for companies, especially as the leading company has no presence in these products.

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Drinking Milk Products in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Uruguay?
  • What are the major brands in Uruguay?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Drinking Milk Products in Uruguay - Category analysis

HEADLINES

PROSPECTS

Milk alternatives attracts new launches following the health trend
Fat-free and semi skimmed shelf stable milk to continue to outperform full fat
Shelf stable milk substituted for fresh milk as price gap drops

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche has near monopoly, thanks to limited competition and long tradition
Parmalat Uruguay successful with Brazilian imports in HDPE bottles
Small companies appear in milk alternatives

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumption of packaged food continues to decline
Consumers increasingly looking for healthier products
Cooperativa Nacional de Productores de Leche remains the leader in 2019
Modern grocery retailers gain share in packaged food in 2019
A return to low retail volume growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Significant declines in inbound tourism lead to lower sales to foodservice outlets
Healthier foodservice options becoming increasingly available
Consumers increasingly buying packaged food online
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources