Drinking milk benefitted from the COVID-19 pandemic in 2020, particularly driven by demand for shelf stable variants. Although quarantine was not mandatory in Uruguay, many consumers worked from home and education institutions closed, increasing the opportunity to consume drinking milk products at home.
The new black octagon labelling law is having a negative impact on flavoured milk drinks in 2021. These products are mainly targeted at children and parents are therefore very concerned about the healthiness of this kind of product.
Cooperativa Nacional de Productores de Leche will continue dominating the sales of drinking milk products in Uruguay in 2021 with more than three quarters of the category share. Although the company focuses on cow’s milk, it also has a strong presence in other products areas such as flavoured milk drinks.
Conaprole is the leading brand of drinking milk products in Uruguay and will continue to remain so throughout the forecast period. The company almost monopolises categories such as fresh milk and powder milk, preventing other brands from making significant gains.
Soy drinks registered a contraction in volume terms in 2020 as consumers opted for familiar, essential products at the outbreak of the pandemic. With the effects of COVID-19 easing, soy drinks will start to recover (including double-digit growth in 2021) with the category seeing year-on-year growth throughout the forecast period.
Over the forecast period, the private label share in drinking milk products will continue increasing but ultimately remain low. The presence of private label is mainly seen in shelf stable milk through leading supermarket or hypermarkets chains such as Tienda Inglesa (which is produced by Conaprole) or Tata (produced by Calcar).
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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