Milk alternatives registered the strongest retail value and volume growth in 2019, boosted by new companies and brands. The Ades brand was relaunched by The Coca-Cola Company in South America featuring a new visual identity and the introduction of seeds in its ingredients and in the form of almond milk.
Fat-free and semi skimmed shelf stable milk both outperformed the full fat format in terms of retail volume growth in 2019 and are expected to continue to do so over the forecast period. The health and wellness trend is expected to boost demand for these formats.
Although fresh milk was by far the most popular format in 2019 and is expected to remain so over the forecast period, shelf stable milk is achieving stronger retail volume growth. Shelf stable formats have the obvious advantage of not requiring refrigeration in retail outlets and at home, but have traditionally been set at higher prices than fresh milk.
Cooperativa Nacional de Productores de Leche almost monopolises sales of drinking milk products in Uruguay. Although the company focuses on cow’s milk, it also has a strong presence in other categories such as flavoured milk drinks.
Parmalat Uruguay began to import shelf stable milk from Brazil in 2018 in HDPE bottles. There are tax advantages to HPPE packaging over liquid carton and flexible plastic packaging in Uruguay.
Given the dominant position of Cooperativa Nacional de Productores de Leche in cow’s milk, it is difficult for small companies to compete there. However sales of milk alternatives are growing and this represents a new niche for companies, especially as the leading company has no presence in these products.
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This industry report originates from Passport, our Packaged Food market research database.