Although the price of fresh milk is regulated, the category is losing ground to shelf stable milk and this trend is set to continue in the short term. In recent years, the price gap between fresh and shelf stable milk has narrowed, largely due to the launch of several cheaper private label ranges.
Cooperativa Nacional de Productores de Leche will continue to innovate in new products and packaging in order to maintain its leadership in the industry. The company has invested in a Tetra Pack line, offering modern packaging for its shelf stable milk, which will be operational during the second half of the year.
Parmalat Uruguay SA has increased its retail value share in drinking milk products in recent years, and is set to remain one of the best performing players in the short term. The company has improved its availability in the country with its locally-produced brand Parmalat mainly offering fresh milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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