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Country Report

Drinking milk products in

Drinking Milk Products in Italy

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Move away from dairy-based products to alternatives with a digestion-friendly image

Although milk consumption is contracting, the shelf space dedicated to long-life milk has expanded considerably. Moreover, traditional products have been joined by a wide range of functional options (high digestibility) and milk alternatives based on soy, rice and almond.

Milk alternatives benefits from the search for locally sourced products

In line with the health and wellness trend in Italy, organic and free from lactose milks are enjoying fast-growing demand. While milk alternatives is growing in popularity, the main type, soy drinks, is losing ground, partly due to maturity and partly due to its perceived poor organoleptic qualities.

Consumers seek local and premium products for quality and health reasons

Due to new labelling legislation and the increasing interest in locally sourced products, “Made in Italy” and regional milks dominate the landscape. Regional milks are gaining popularity and increasingly distributed nationwide, as the main players respond to the threat from private label, which relies on local manufacturers to improve the quality of products.

COMPETITIVE LANDSCAPE

Parmalat invests in its product portfolio to offset the drop in consumption

The leading player, Parmalat, continues to invest in quality and the extension of its product portfolio in order to offset the contraction in the category. Despite challenging market conditions, Parmalat has gradually increased its overall value share.

Candia caters to on-the-go and environmental concerns of consumers

Candia Italia is seeing an upturn in retail value sales in milk in 2019. The company’s sales performance is highest in shelf stable milk, although growth rates are more impressive in dairy only flavoured milk drinks and free from lactose milk.

Latte Montagna Alto Adige widens reach for health-positioned offer

A significant player in yoghurt, especially drinking yoghurt, Latte Montagna Alto Adige bets on hay milk in drinking milk products. The company is expanding its presence nationally, having previously distributed its milk products only at the regional level.

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Samples

Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Italy?
What are the major brands in Italy?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Italy - Category analysis

HEADLINES

PROSPECTS

Move away from dairy-based products to alternatives with a digestion-friendly image

Milk alternatives benefits from the search for locally sourced products

Consumers seek local and premium products for quality and health reasons

COMPETITIVE LANDSCAPE

Parmalat invests in its product portfolio to offset the drop in consumption

Candia caters to on-the-go and environmental concerns of consumers

Latte Montagna Alto Adige widens reach for health-positioned offer

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

New technology highlights ethical sourcing and Italian-certified supply chain

Private label gains shelf space and popularity as price returns to centre stage

Start-ups add dynamism in a mature industry through innovative services and processes

Discounters extend their product offer and reach to challenge supermarkets

Value over volume growth expected as consumers become more sophisticated

FOODSERVICE

Sales to Foodservice

Packaged food players tailor products and services to better meet the needs and demands of foodservice
Companies promote the health and image benefits of higher-quality olive oil to restaurants
Producers use training programmes and chef partnerships to win over foodservice operators

Consumer Foodservice

Consumer foodservice recovers as improving range and quality attracts more consumers
Spread of chained foodservice operators is good news for sauces, dressings and condiments
Vegan and flexitarian trend fits with general move towards healthier and varied foodservice menus

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Move away from dairy-based products to alternatives with a digestion-friendly image

Milk alternatives benefits from the search for locally sourced products

Consumers seek local and premium products for quality and health reasons

COMPETITIVE LANDSCAPE

Parmalat invests in its product portfolio to offset the drop in consumption

Candia caters to on-the-go and environmental concerns of consumers

Latte Montagna Alto Adige widens reach for health-positioned offer

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Italy - Category analysis

HEADLINES

PROSPECTS

Move away from dairy-based products to alternatives with a digestion-friendly image

Milk alternatives benefits from the search for locally sourced products

Consumers seek local and premium products for quality and health reasons

COMPETITIVE LANDSCAPE

Parmalat invests in its product portfolio to offset the drop in consumption

Candia caters to on-the-go and environmental concerns of consumers

Latte Montagna Alto Adige widens reach for health-positioned offer

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

New technology highlights ethical sourcing and Italian-certified supply chain

Private label gains shelf space and popularity as price returns to centre stage

Start-ups add dynamism in a mature industry through innovative services and processes

Discounters extend their product offer and reach to challenge supermarkets

Value over volume growth expected as consumers become more sophisticated

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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