The dairy industry is among those most exposed to the sharp increase in production costs in 2022, and the situation appears quite critical with many uncertainties for the future. The Arborea Milk Cooperative and the Arborea Producers Cooperative have made an official appeal to the government to adopt solutions that support farmers in this moment of emergency caused by the increase in production costs (ie, energy, fuel, raw materials, fertilisers) and to put policies in place to support the dairy industry.
Over the forecast period, drinking milk products that are perceived as healthier and more easily digestible, such as lactose-free milk and goat’s milk, are anticipated to outperform traditional cow’s milk products. More and more health practitioners advise against the consumption of cow’s milk, as the growth hormones that are naturally present in cow’s milk are harmful to the human body, and are often the root cause of all sorts of auto-immune disorders.
The welfare of dairy cattle in Italy is an issue that more and more Italians are concerned about and that is subject to public debate. Many Italian consumers look for more information on the label of milk and other dairy products on the breeding and the treatment of cows.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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