One of the main purchase drivers for consumers of milk is its shelf life, and this is expected to become more important as a determiner in the forecast period as consumers increasingly seek to reduce food waste. The choice of buying fresh or long-life milk depends on the needs of each consumer, such as household size, work and social commitments, etc.
The welfare of dairy cattle in Italy is an issue that exercises more and more Italian consumers and is the subject of growing public debate. Thus, many Italian consumers are looking for more information on the labels of milk and other dairy products, not least with regard to breeding and the treatment of cows.
Over the forecast period, drinking milk products that are perceived as healthier and more easily digestible, such as free from lactose milk and goat milk, are predicted to outperform traditional cow’s milk in retail volume growth terms. However, cow’s milk is predicted to continue to account for the lion’s share of retail volume sales of milk in Italy.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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