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Country Report

Drinking milk products in

Drinking Milk Products in Italy

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sustainability and environmental care will be key in 2020

Granarolo will consolidate its leadership in fresh milk in 2020 and has launched a new premium variant of shelf stable milk, including full-fat, semi-skimmed and skimmed versions in R-PET 1 litre bottles. The company will focus on sustainability in the supply chain and communicating this sustainability through promotional campaigns.

Milk alternatives will see strong retail volume growth in 2020, though soy milk will decline

In line with the health and wellness trend in Italy, organic and free from lactose milks will continue to enjoy fast-growing demand in 2020. While milk alternatives is expected to see strong growth in popularity, the main type, soy drinks, will continue losing ground, partly due to maturity and partly due to its perceived poor organoleptic qualities and bad publicity, with some consumers holding it accountable for deforestation and containing harmful GMOs.

FF products will hold wide appeal in 2020 in line with health and wellness trends

Fortified and functional products will continue to see strong current retail value growth in 2020, with more companies launching new functional and fortified products. FF milk is likely to be protein-enriched and good for gut health with fibres and probiotics.

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Samples

Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Italy?
What are the major brands in Italy?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sustainability and environmental care will be key in 2020

Milk alternatives will see strong retail volume growth in 2020, though soy milk will decline

FF products will hold wide appeal in 2020 in line with health and wellness trends

RECOVERY AND OPPORTUNITIES

Consumers will seek local and premium products for quality and health reasons into the forecast period

Milk alternatives will benefit from the search for locally sourced products

Newlat Food has high hopes for future after Centrale del Latte d’Italia acquisition

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks
Multichannel strategies set to become the new “normal” as COVID-19 threatens sales to foodservice in the short to medium term
Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape

Consumer Foodservice

Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments
Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer
Food delivery makes strong gains as consumers seek safer and more convenient foodservice options

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Drinking Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sustainability and environmental care will be key in 2020

Milk alternatives will see strong retail volume growth in 2020, though soy milk will decline

FF products will hold wide appeal in 2020 in line with health and wellness trends

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sustainability and environmental care will be key in 2020

Milk alternatives will see strong retail volume growth in 2020, though soy milk will decline

FF products will hold wide appeal in 2020 in line with health and wellness trends

RECOVERY AND OPPORTUNITIES

Consumers will seek local and premium products for quality and health reasons into the forecast period

Milk alternatives will benefit from the search for locally sourced products

Newlat Food has high hopes for future after Centrale del Latte d’Italia acquisition

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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