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Country Report

Drinking milk products in

Drinking Milk Products in Italy

Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dairy milk continues to suffer from the competition from milk alternatives

Italian adults have always been critical of the lack of digestibility of dairy milk, thus often limiting consumption to macchiato and cappuccino in the foodservice channel. The recent growth of non-dairy products led to a further decline in dairy milk consumption, especially in the case of shelf stable milk.

Premium and local products are preferred in fresh milk

Fresh milk continued to decline both in current value and volume terms in 2018. Together with traditional fresh milk, in recent years some new references of ESL (Extended Shelf Life) milk were added by many brands and retailers.

The rebirth of almond milk

Almond milk is not a new product in Italy, as it has always been manufactured in the southern part of the country, given the large production of almonds in the area. A fresh drink in the summertime, its distribution has always remained time-limited, but also regional, given that its presence is less prominent in the north.

COMPETITIVE LANDSCAPE

Parmalat faces a decline in profitability

In 2017 and 2018, Parmalat faced a decline in its profitability, mainly due to declining sales of value-added products that have higher margins. In spite of its declining share, the company still maintained its leading position.

Granarolo continues its expansion plans

Within Granarolo’s sales, the share of milk is 35%; however, this share is expected to decline in the coming years, considering the increasing importance of other products, both dairy and non-dairy. According to the company’s strategy, exports will soon account for 40%, and the recent acquisition of Midland in the UK has made this target more feasible.

Newlat changes its name, not its focus on growth

In 2017, Newlat changed its name to Newlat Food, stressing the increased company focus on becoming a key player in the food industry in Italy. The company’s new strategic plan entails the relaunch of brands such as Giglio, Polenghi and Matese.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Italy?
What are the major brands in Italy?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Italy - Category analysis

HEADLINES

PROSPECTS

Dairy milk continues to suffer from the competition from milk alternatives

Premium and local products are preferred in fresh milk

The rebirth of almond milk

COMPETITIVE LANDSCAPE

Parmalat faces a decline in profitability

Granarolo continues its expansion plans

Newlat changes its name, not its focus on growth

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less

FICO Eataly World, promoting food culture, to drive sales of local products

Niche products to grow, although hyper-segmentation can pose a threat

Back to the future, Italians prefer neighbourhood stores

Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice

New product selection at Autogrill aimed at vegetarian and vegan customers
Olive oil still has potential in foodservice
New menu indications required

Consumer Foodservice

Foodservice channel is improving
Retailing versus home delivery
Foodservice channel offers flexibility and choice to consumers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Drinking Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dairy milk continues to suffer from the competition from milk alternatives

Premium and local products are preferred in fresh milk

The rebirth of almond milk

COMPETITIVE LANDSCAPE

Parmalat faces a decline in profitability

Granarolo continues its expansion plans

Newlat changes its name, not its focus on growth

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Italy - Category analysis

HEADLINES

PROSPECTS

Dairy milk continues to suffer from the competition from milk alternatives

Premium and local products are preferred in fresh milk

The rebirth of almond milk

COMPETITIVE LANDSCAPE

Parmalat faces a decline in profitability

Granarolo continues its expansion plans

Newlat changes its name, not its focus on growth

CATEGORY DATA

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians eat more premium and organic products, but buy less

FICO Eataly World, promoting food culture, to drive sales of local products

Niche products to grow, although hyper-segmentation can pose a threat

Back to the future, Italians prefer neighbourhood stores

Ethical sourcing and certified supply chain

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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