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Country Report

Drinking milk products in

Drinking Milk Products in Italy

37 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Drinking milk products suffered over the review period in Italy due to the increased awareness levels around health and wellbeing among Italian consumers, which saw consumers progressively favouring non-dairy milk alternatives. As a consequence in 2017 the category recorded retail volume and value declines of 4% to reach 2.2 million tonnes and EUR2.2 billion.

COMPETITIVE LANDSCAPE

Parmalat and Granarolo remained the leading players in drinking milk products in 2017, each with a retail value share of 20%. The companies benefit from wide product portfolios, as well as strong investments in product development, innovation and communication.

PROSPECTS

The performance of drinking milk products is expected to remain poor over the forecast period with a negative retail value GAGR of 3% at constant 2017 prices to reach EUR2 billion in 2022. This is mostly due to the fact that Italians will continue to reduce the quantity of milk consumed, given that their perception of these products has changed, and try to favour healthier alternatives.

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Samples

Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Italy?
What are the major brands in Italy?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Granarolo SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Summary 3 Coop Italia scarl: Private Label Portfolio
Summary 4 Coop Italia scarl: Competitive Position 2017
Summary 5 Granarolo SpA: Key Facts
Summary 6 Granarolo SpA: Operational Indicators
Summary 7 Granarolo SpA: Competitive Position 2017

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

Outlook

“Healthy” does not mean “tasty”

Outlook

Locally sourced or locally manufactured? Preventing distortions is critical

Outlook

Is reducing consumption of meat all about ethics?

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Drinking Milk Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Granarolo SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

As Italy leaves deflation, promotional activity continues to hinder margins

Healthy products preferred

Private label becomes Retailer’s Mark

Discounters continue to gain share

Consumption rates expected to remain low in the future

KEY TRENDS AND DEVELOPMENTS

Large grocery retailers increase focus on fresh products

“Healthy” does not mean “tasty”

Locally sourced or locally manufactured? Preventing distortions is critical

Is reducing consumption of meat all about ethics?

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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