The Coronavirus (COVID-19) pandemic increased the habit of consuming breakfast at home, which boosted sales of milk in 2020. As people moved to smart working and distance learning, the time and appetite for consuming milk at home increased.
Goat milk, forgotten for a long time and always overshadowed by cow’s milk, partly because of its intense flavour, has recently returned to the fore. For well over a decade, the production and retail volume and current value sales of goat milk have recorded healthy and continuous growth.
In milk alternatives, soy drinks has struggled to take advantage of the shift to healthier food choices in Italy, largely due to changes in consumption habits and taste. This has seen consumers move away from soy drinks and towards tastier milk alternatives based on almonds, oats, rice and coconut or blends.
Over the forecast period, milk alternatives is projected to see further strong retail volume and value (constant 2021 prices) growth. This is based on the performance of “other” milk alternatives, with soy drinks continuing to lose favour.
Territorial and sustainability factors are expected to provide key guidelines and heavily influence the performance of drinking milk products in Italy in the forecast period. Newlat Food merged with Centrale del Latte d’Italia (CLI) in 2020, and it has subsequently acquired CLI’s entire milk production business.
The development of milk is increasingly being directed towards innovation and functional/dedicated products. Granarolo has confirmed itself as a leader in innovation, with as many as 28 new product launches scheduled for the second half of 2021.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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