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Learn moreOct 2020
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Drinking milk products still performed respectably during 2020, despite the slowing economy in the wake of the COVID-19 outbreak. Drinking milk products continues to benefit from a healthy image, particularly among mid to higher income consumers.
As Indonesian consumers, especially from affluent groups, have become more health conscious, they increasingly perceive milk alternatives as a healthier option, believing them to be more nutritious and to contain lower levels of fat. In response to increased demand for milk alternatives, the number of available products and product types has increased in recent years, although the choice and product distribution has been rather limited.
Frisian Flag Indonesia, which ranks second within drinking milk products behind Nestlé, continues to gain sales share, supported by its stronger performance in flavoured milk drinks, where it ranks first. The company is a subsidiary of major Dutch dairy cooperative Royal FreislandCampina and a long-time specialist in producing nutritional milk products for children in Indonesia, with recent new launches helping to attract consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Drinking milk products in Indonesia market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.