Drinking milk products is expected to perform well in 2021, despite the slowing economy in the wake of the COVID-19 outbreak. Drinking milk products continues to benefit from a healthy image, particularly among mid to higher income consumers.
Fresh milk is also seeing positive growth especially fat-free fresh milk variants. This is related to growing health awareness with consumer efforts to consume less fat on a daily basis.
Nestlé continues to lead overall sales due to its offering of a wide range of different brands, including Dancow, Bear Brand, Milo and other Nestlé powder milk brands. Each of its brands enjoys strong awareness among consumers and are trusted as offering high quality, thus fuelling loyalty.
While the popularity of fresh milk has increased in recent years, flavoured milk drinks are generating more interest in Indonesia. Dairy-only flavoured milk drinks and flavoured milk drinks with fruit juice are expected to see strong value growth over the forecast period.
Milk alternatives is expected to show strong growth in the forecast period thanks to growing awareness and increasing acceptance of these products. This category will gain popularity in both retail and foodservice once the pandemic recedes and society fully reopens.
Shelf stable milk is expected to experience a strong polarisation trend in which the smallest and the largest pack sizes are set to be the most popular. Over the review period, 250ml and 1000ml packaging sizes were the most common.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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