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Country Report

Drinking milk products in

Drinking Milk Products in Indonesia

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Flavoured milk drinks benefit from health and wellness trend, new products and expanded distribution

While popularity of fresh milk has increased in recent years and the category saw strong growth in 2019, flavoured milk drinks was generating more interest in Indonesia. Over the year it saw stronger retail volume growth and double-digit value growth, supported by more products entering the retail market, increasing health and wellness awareness, and expansion of its distribution.

Smaller packaging popular as household sizes shrink and on-the-go consumption rises

Smaller packaging sizes, notably single-serving sizes, have gained popularity with consumers of drinking milk products as household sizes in Indonesia are getting smaller and as consumers are generally demanding more products they can consume on the go. Another reason why smaller or single-serve pack sizes are gaining popularity in the country is because they can help to decrease the chance of spoilage caused by improper storing without the use of refrigerator.

Health and wellness trend and foodservice demand offer positive prospects for milk alternatives

Milk alternatives are gaining popularity in both retail and foodservice and value sales of expected to be strong over the forecast period. However, the demand remains niche and only attracts more affluent consumers that are aware of their perceived benefits and can afford them.

COMPETITIVE LANDSCAPE

Frisian Flag gains on Nestlé by launching a dairy village and offering cobranded packaging that delights children

Frisian Flag Indonesia, which ranks second within the drinking milk category behind Nestlé Indonesia, enjoyed a higher value share gain than its chief rival in 2019, supported by its stronger performance in flavoured milk drinks, where it ranks first. Frisian Flag, a subsidiary of the major Dutch dairy cooperative Royal FreislandCampina, is a long-time specialist in producing nutritional milk products for children in Indonesia, and its value share gains in 2019 can be attributed to one new development and several new launches.

Cisarua Mountain Dairy’s share soars thanks to expanded distribution and below-the-line marketing

Cisarua Mountain Dairy registered the fastest retail value growth within drinking milk products in 2019, driven by its expanded distribution. Although its fresh milk and dairy-only flavoured milk drinks are not new products, they used to be available only in a limited number of distribution channels such as the company’s flagship stores in Cisarua and nearby areas such as Bogor in regional supermarkets or hypermarkets, which do not have national coverage.

Expanded distribution and wider offer boosts sales of milk alternatives, but progress is set to remain slow

As Indonesian consumers – especially affluent consumers – have become more health conscious, they increasingly perceive milk alternatives as a healthier option, believing them to be more nutritious and to contain lower levels of fat. In response to increased demand for milk alternatives, the number of available products and product types has increased in recent years, although the choice and product distribution has been rather limited.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Indonesia?
What are the major brands in Indonesia?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Indonesia - Category analysis

HEADLINES

PROSPECTS

Flavoured milk drinks benefit from health and wellness trend, new products and expanded distribution

Smaller packaging popular as household sizes shrink and on-the-go consumption rises

Health and wellness trend and foodservice demand offer positive prospects for milk alternatives

COMPETITIVE LANDSCAPE

Frisian Flag gains on Nestlé by launching a dairy village and offering cobranded packaging that delights children

Cisarua Mountain Dairy’s share soars thanks to expanded distribution and below-the-line marketing

Expanded distribution and wider offer boosts sales of milk alternatives, but progress is set to remain slow

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Growth supported by convenience store expansion, digital pay methods and third party delivery services

New product developments reflect Indonesians’ openness to try new products, flavours and formats

While Indofood maintains its lead, Nestlé is set to strengthen its position with major expansion

Packaged food distribution is significantly improved in 2019 by expansion of convenience stores

Forecast period growth to benefit from health and wellness trend and demand for convenience

FOODSERVICE

Sales to Foodservice

Domestic players benefit from buyers’ price considerations, especially for most commonly used products
Smaller foodservice players move away from retail purchases to participate in cost-efficient central kitchens
Demand for single-serving packaged food rises in line with increased franchising and third party delivery services

Consumer Foodservice

Third-party delivery services support restaurants and other players in the foodservice channel
Increased use of mobile wallets such as Go-Pay and OVO causes transactions boosts consumer foodservice demand
Aggressive discounting by fintech companies and third party delivery services encourages shift from street stalls/kiosks towards restaurants and cafés

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in Indonesia

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Executive Summary

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PROSPECTS

Flavoured milk drinks benefit from health and wellness trend, new products and expanded distribution

Smaller packaging popular as household sizes shrink and on-the-go consumption rises

Health and wellness trend and foodservice demand offer positive prospects for milk alternatives

COMPETITIVE LANDSCAPE

Frisian Flag gains on Nestlé by launching a dairy village and offering cobranded packaging that delights children

Cisarua Mountain Dairy’s share soars thanks to expanded distribution and below-the-line marketing

Expanded distribution and wider offer boosts sales of milk alternatives, but progress is set to remain slow

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Overview

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Table of Contents

Drinking Milk Products in Indonesia - Category analysis

HEADLINES

PROSPECTS

Flavoured milk drinks benefit from health and wellness trend, new products and expanded distribution

Smaller packaging popular as household sizes shrink and on-the-go consumption rises

Health and wellness trend and foodservice demand offer positive prospects for milk alternatives

COMPETITIVE LANDSCAPE

Frisian Flag gains on Nestlé by launching a dairy village and offering cobranded packaging that delights children

Cisarua Mountain Dairy’s share soars thanks to expanded distribution and below-the-line marketing

Expanded distribution and wider offer boosts sales of milk alternatives, but progress is set to remain slow

CATEGORY DATA

Packaged Food in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Growth supported by convenience store expansion, digital pay methods and third party delivery services

New product developments reflect Indonesians’ openness to try new products, flavours and formats

While Indofood maintains its lead, Nestlé is set to strengthen its position with major expansion

Packaged food distribution is significantly improved in 2019 by expansion of convenience stores

Forecast period growth to benefit from health and wellness trend and demand for convenience

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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