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Country Report

Drinking milk products in

Drinking Milk Products in Indonesia

26 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

On-the-go consumption and rising product availability drive demand for fresh milk

Fresh milk saw increasing popularity in recent years, although demand may not have been fully met owing to distribution issues – lack of product affordability and access to fresh milk in larger cities proved to be barriers to stronger growth for fresh milk. As such, manufacturers and retailers focused their efforts on improving accessibility to fresh milk, following rapid urbanisation in Indonesia and increasing purchasing power amongst consumers.

Milk alternatives gains popularity due to increasingly health-conscious consumers

Following an increase in health awareness amongst Indonesian consumers, milk alternatives are perceived as a healthier option compared with dairy products by affluent consumers, as these products are thought to be more nutritious and contain lower levels of fat. To meet this demand, the number of products and types of products available in the market increased in recent years, although the number of options is still fairly limited.

Opportunities for soy drinks

The level of awareness of milk alternatives has increased, due to brand and product awareness efforts by manufacturers and distributors. However, over the forecast period, whilst the performance of the category is expected to be positive, the market for non-soy variants is likely to be niche, because of the high retail unit prices of these products.

COMPETITIVE LANDSCAPE

Nutrifood Indonesia registers rapid growth, supported by Hilo

Nutrifood Indonesia registered strong retail value growth in drinking milk products in 2018, supported by the excellent performance of its flagship brand Hilo. Hilo offers a comprehensive range of products, from liquid milk to powder milk, and its success can be attributed to its vibrant packaging, which appeals to local consumers.

Rising product availability in fresh milk

To meet the rising demand for fresh milk, Greenfields Indonesia introduced a smaller 200ml pack of fresh milk for on-the-go consumption, and now has products available in convenience stores such as Indomaret. Cimory by Cisarua Mountain Dairy repackaged its fresh milk line and expanded its distribution to include supermarkets and hypermarkets; its products used to mainly be available in its flagship stores.

A possible challenge to Nutrifood Indonesia over the forecast period

Over the forecast period, Nutrifood Indonesia is expected to continue to see a positive performance, owing to habit persistence and brand loyalty. However, as a result of increasing health and wellness awareness amongst Indonesian consumers, other players may choose to disrupt the market with healthier milk variants, which could prove to be problematic for Nutrifood Indonesia if it does not follow suit whilst maintaining its established brand image.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Indonesia?
What are the major brands in Indonesia?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Indonesia - Category analysis

HEADLINES

PROSPECTS

On-the-go consumption and rising product availability drive demand for fresh milk

Milk alternatives gains popularity due to increasingly health-conscious consumers

Opportunities for soy drinks

COMPETITIVE LANDSCAPE

Nutrifood Indonesia registers rapid growth, supported by Hilo

Rising product availability in fresh milk

A possible challenge to Nutrifood Indonesia over the forecast period

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Packaged Food in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Indonesia registers another positive performance in 2018

New launches boost development of several categories

Indofood Sukses Makmur remains the overall market leader

Expansion of distribution channels drives retail current value sales growth

Changing consumer lifestyles set to exert growing influence within packaged food

FOODSERVICE

Sales to Foodservice

Rice, pasta and noodles remains the biggest category in terms of foodservice sales
Increasing polarisation evident in terms of pack size preferences
Rising foodservice costs strengthen price advantage of domestic suppliers

Consumer Foodservice

Cafés/bars outlets continue to gain popularity among Indonesians
Demands for convenience pose opportunities and risks for foodservice operators

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Drinking Milk Products in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

On-the-go consumption and rising product availability drive demand for fresh milk

Milk alternatives gains popularity due to increasingly health-conscious consumers

Opportunities for soy drinks

COMPETITIVE LANDSCAPE

Nutrifood Indonesia registers rapid growth, supported by Hilo

Rising product availability in fresh milk

A possible challenge to Nutrifood Indonesia over the forecast period

Samples

Overview

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Table of Contents

Drinking Milk Products in Indonesia - Category analysis

HEADLINES

PROSPECTS

On-the-go consumption and rising product availability drive demand for fresh milk

Milk alternatives gains popularity due to increasingly health-conscious consumers

Opportunities for soy drinks

COMPETITIVE LANDSCAPE

Nutrifood Indonesia registers rapid growth, supported by Hilo

Rising product availability in fresh milk

A possible challenge to Nutrifood Indonesia over the forecast period

CATEGORY DATA

Packaged Food in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Indonesia registers another positive performance in 2018

New launches boost development of several categories

Indofood Sukses Makmur remains the overall market leader

Expansion of distribution channels drives retail current value sales growth

Changing consumer lifestyles set to exert growing influence within packaged food

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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