Overall, drinking milk products is projected to exceed the 2019 level of retail volume sales in 2025. The upward pressure on prices is set to see a slightly faster recovery in retail value (constant 2022 prices) sales, which are set to exceed the 2019 level in 2024.
In terms of new flavour development, dairy only flavoured milk drinks is at the forefront of innovation. A wellbeing image and health-conscious ingredients are likely to be the key innovations for brands in dairy only flavoured milk drinks in the forecast period.
In retail value share terms, the competitive landscape of drinking milk products is led by FrieslandCampina (Thailand), Thai-Danish Farm Cooperative and CP Meiji. The pandemic had seen a strong decline for fresh over shelf stable milk, as stockpiling saw some Thai consumers shift towards the shelf stable format due to its convenience and ability to be stored at home for longer periods.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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