Drinking milk products is expected to benefit from the ongoing COVID-19 crisis in 2021, with current value sales remaining robust. These products are regarded as a staple in Slovenia, and local consumers have continued to purchase them despite ongoing economic constraints.
Leading player Ljubljanske Mlekarne dd will maintain its value share in 2021, thanks to strong shelf positioning across retail channels and high brand visibility. The player has a long-standing presence and reputation for quality in drinking milk products in Slovenia, with the most recognisable and best-selling brand, Alpsko Mleko.
An increasing number of Slovenian consumers are switching from cow, goat, sheep milk products to sustainable plant-based drinks such as soy, almond, walnut. Additionally, fresh milk products branded as cruel free and which emphasise quality are increasingly popular in the country.
With the health and wellness trend expected to continue developing across the forecast period, value growth in drinking milk products will be fuelled by producers incorporating vitamins, minerals, proteins, and other functional properties into all drinking milk products. Ljubljanske mlekarne dd has set the trend in this respect with its flagship ‘Alpsko’ brand with added vitamins/minerals, calcium/vitamin d, and omega-3.
Full fat milk variants are expected to see an ongoing slow decline in popularity over the forecast period in retail volume terms. This will reflect the deepening health and wellness trend in Slovenia, which will see consumers switch to skimmed and semi-skimmed milk or milk alternatives in the years to come in order to reduce calorie consumption.
With veganism on the rise in Slovenia, an increasing number of consumers are expected to switch from cow and goat milk to plant-based drinks such as soy, almond and walnut over the forecast period. Likewise, the growing health and wellness trend will likely gather pace as more consumers prioritise their overall health.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Drinking Milk Products industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Drinking Milk Products research and analysis database.
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