Drinking milk products are not expected to perform well in 2021, with retail current value and volume decline. The decline in milk products is expected to be driven by poor value and volume sales in shelf stable milk, which is the largest drinking milk product in the Czech Republic.
Local dairy producer Madeta is expected to continue to hold on to its leading position in terms of value share in 2021. However, its nearest competitor, discounter Lidl, will close the gap, as Madeta loses value share largely due to the poor performance of its shelf stable milk.
The developing health and wellness trend has been gathering pace since the outbreak of COVID-19, and this is expected to positively influence sales of milk alternatives in 2021 overall. Milk alternatives is expected to see the highest current value growth.
Drinking milk products is expected to register zero constant value growth over the forecast period. This will largely due to the weak performance of shelf stable milk, which is the most widely sold drinking milk product in the Czech Republic.
With rising health awareness among Czech consumers, FF flavoured milk drinks such as Mullermilch with protein and vitamins are growing in demand among consumers, in comparison with standard flavoured milk drinks. Flavoured milk drinks fortified with added healthy ingredients will be where innovation will be seen over the forecast period.
Milk alternatives have not yet reached their potential and a solid increase in consumption is projected over the forecast period. The health and wellness trend, coupled with growing veganism, will support further growth and players will introduce brand extensions, both in branded and private label.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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