Drinking milk products is expected to register negative constant value growth over the forecast period. This will largely be due to the weak performance of shelf stable milk, which is the most widely sold drinking milk product in the Czech Republic.
With rising health awareness among Czech consumers, FF flavoured milk drinks such as Mullermilch with protein and vitamins are growing in demand among consumers, in comparison with standard flavoured milk drinks. Flavoured milk drinks fortified with added healthy ingredients will be where innovation will be seen over the forecast period.
In powder milk, the offer of powdered goat milk has increased in 2021 and 2022. Currently, there are two brands available at grocery stores in the country, Olimpex and Goldim.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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