The outbreak of the COVID-19 pandemic in Bosnia and Herzegovina resulted in a spike in demand for drinking milk products between March and May 2020 as some consumers engaged in panic buying. Furthermore, the closure of foodservice outlets also resulted in some sales shifting to retail as consumers stayed at home.
Lactose free drinking milk products are increasingly in demand, as local consumers begin to see the benefits of drinking lactose free milk, which prevents bloating among lactose-intolerant consumers. In response to this significant growth in demand, the leading players in drinking milk products have begun to launch lactose free brands during the review period.
Drinking milk products remains highly concentrated, with three players, Danube Foods doo, Meggle doo and Dukat doo, accounting for the lion’s share of retail value share in 2021. Consumers in Bosnia and Herzegovina tend to remain loyal to their favourite brands in milking drink products, even during times of economic uncertainty, making it difficult for new entrants to gain a foothold.
Over the forecast period sales of drinking milk will stabilise at a lower rate, although the average constant retail value sales growth is expected to be higher than that experienced during the review period. Furthermore, cow’s milk’s retail value sales is anticipated to maintain stable growth during the forecast period.
Lactose free drinking milk products are set to make further inroads into drinking milk products in Bosnia and Herzegovina during the forecast period. The leading manufacturers of drinking milk products, both domestic and international, have all launched lactose free products, which is likely to continue taking value share from incumbent brands.
Milk alternatives is set to maintain the strongest constant retail value sales growth over the forecast period. In addition, goat milk is another relatively underdeveloped category which will experience strong growth over the forecast period as consumer demand for healthier drinking milk options grows thanks to the health and wellness trend.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Drinking Milk Products industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page