Plant-based drinks are providing increasingly notable competition for dairy-based drinking milk products, with demand being supported by the global increase in interest in plant-based diets. This is, itself, being supported by the health and wellness trend, as well as concerns about animal welfare and the environmental impact of livestock farming.
The considerable increases in maintenance and transfer costs, as well as the freezing of prices of UHT milk with a 2.8% fat content, have led to the closure of a number of farms.
Consumers have started to prioritise taste over concerns about fat content. This is partly a result of a shift in attitude towards fat amongst health-conscious consumers, with health-related questions about fat consumption being disputed and a more nuanced awareness of the role of fat in healthy diets emerging.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!