Volume sales of imported UHT milk products are projected to significantly decline since the Hungarian government intends to reduce VAT on ESL and UHT milk products to 5% by 2019. Cheap products, mainly imported from Poland and Slovakia, have been losing share since Hungarians can now afford higher quality products due to rising disposable incomes.
Although cow’s milk remains the largest drinking milk products area and continues to post value growth, volume sales in the area are falling due to the increasing popularity of plant-based products and rising health awareness. On the other hand, changing lifestyle trends, with a growing number of consumers being too busy to have breakfast at home, have also led to a drop in milk consumption.
Other milk alternatives saw strong volume growth in 2018, mainly as a result of rising health concerns. Products in this area are increasingly being consumed not only by people affected by allergies or intolerances, but also by those who consider animal-based products unhealthy – an attitude that is spreading with the help of the internet and social media.
Alföldi Tej continues to lead sales within drinking milk products due to the popularity of its Alföldi, Magyar Tej and Riska milk brands, which are available in most types of store and are gaining shelf space as a result of a drop in the availability of cheap imported milk products. The company sells both fresh and shelf stable products, as well as free from lactose milk under its Riska brand.
Unlike in most packaged food areas, there is significant cooperation between chains selling private label products and local producers in Hungary. This is because several locally owned players, such as Alföldi Tej, Abaújtej and Félegyházi Tej, produce private label drinking milk products for chains.
This cooperation is favourable both for producers, which face less competition from imported products, as well as chains, which gain trust from consumers. Recently, Aldi purchased the rights for the Kokárdás brand from Alföldi Tej.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Drinking milk products in Hungary market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.