Cow’s milk is expected to remain the dominant category of drinking milk products in Georgia throughout the forecast period. In addition, cow’s milk is expected to post dynamic sales growth in both volume and value terms over the forecast period as these products are seen as essential staples that are healthy and nutritious, supporting strong demand throughout the population of Georgia.
Flavoured milk drinks has always been quite a small and insignificant category of drinking milk products in Georgia and this is due to the non-essential status of these products stop indeed, the optional nature of flavoured milk drinks was brought into sharp focus at the peak of the COVID-19 pandemic in 2020, when sales dropped sharply as consumers focus their spending on products that they considered necessary. However, the strong recovery of sales of flavoured milk drinks in 2021 and the positive performance seen in the category in 2022 suggest that flavoured milk drinks has strong prospects for success over the forecast period.
While plant-based dairy has swept across Europe and is expected to gain further ground on drinking milk products in numerous countries during the forecast period, the situation does not apply in Georgia, a country where consumers are very weighted to the idea of traditional bovine dairy products and in which plant-based dairy has so far gained little ground. Consumer awareness of plant-based dairy remains very low and the range of such products available on retail shelves remains limited.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!