Drinking milk products will register moderate constant value and volume growth over the forecast period. It is regarded as a staple in Georgian households and this will support volume sales.
There will be a focus on drinking milk products targeted at children. Drinking milk is considered an essential part of a child’s nutrition in Georgia and so players will focus on serving this consumer base.
Unlike the rest of Europe, plant-based milks have not gained any traction in Georgia and it is unlikely that this will change over the forecast period. Consumers have limited knowledge about plant-based milks and there is also limited availability.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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