Retail volume sales of drinking milk products are expected to decline marginally over the forecast period as the category is anticipated to face some challenges, particularly during the early years of the forecast period, although foodservice volume sales are expected to continue rising as sales of dairy to the Colombian consumer foodservice industry continue to recover. In the retail channel meanwhile, the penetration of shelf stable milk in Colombian households is set to continue increasing, while demand for fresh milk is set to continue slipping as the range of products on offer in the category continues to diminish.
At the end of the review period, private label was accounting for less than one-fifth of sales of drinking milk products, with the strongest presence for private label in shelf stable milk. This was the result of substantial growth over the review period, with the rise of discounters as a mainstream grocery retailers category a major reason for the increasing influence of private label in shelf stable milk.
The forecast period is expected to see flavoured milk drinks generate marginal retail volume growth and low value growth. Retail volume sales of flavoured milk drinks have been in decline since the onset of the COVID-19 pandemic and this is largely due to consumer concern over the high sugar content of these products, which places the entire category at all with the health and wellness trend.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!