Shelf stable milk will record another solid performance in retail volume and current value growth terms in 2021 as fresh milk consumption in Colombia continues to decline. While migration from fresh milk to shelf stable milk has been underway for several years, the trend has been reinforced by the COVID-19 pandemic.
While milk alternatives will continue to display impressive growth in retail volume and current value sales in 2021, the pace of its expansion looks set to be slower than in 2020. Economic hardship arising from the pandemic will be the main contributor to the slowdown, as this category is considered relatively expensive by most Colombians.
Dairy only flavoured milk drinks is projected to register retail volume and current value declines for a second consecutive year in 2021. With the largest share of sales traditionally generated by 200ml brick liquid cartons and pouches purchased for children’s lunchboxes and other on-the-go consumption occasions, the category has been hard hit by prolonged school closures and the widespread shift to remote working since the beginning of the pandemic.
While migration from fresh milk to shelf stable milk will persist throughout the forecast period, the latter category is expected to see retail demand stabilise in the short term as the anticipated easing of the pandemic encourages Colombians to start spending more time outside the home. Nonetheless, with the economic effects of COVID-19 likely to be felt long after the physical threat from the virus subsides, larger value-for-money formats (eg multipacks comprising six 1- or 1.
Other milk alternatives is expected to remain the fastest developing category within drinking milk products in retail volume and current value growth terms. Its expansion will continue to be underpinned by rising health-consciousness, with the growing adoption of vegetarian, vegan and flexitarian diets by Colombians set to have a particularly positive impact on its performance.
With Colombians increasingly concerned about environmental issues, sustainability will continue to play a central role in corporate social responsibility strategies for most domestic companies in drinking milk products over the forecast period. Alpina is among the most ambitious players in this regard, having committed to become carbon neutral and significantly reduce its use of plastic by the end of 2022.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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