As in other dairy categories, domestic brands are highlighting the local origins of drinking milk. Domestic player Maitokolmio emphasises the quality of its drinking milk products made from local dairy farms less than one hour away from its production facility, yielding a low carbon footprint.
Tackling environmental concerns is becoming the new norm in the Finnish dairy industry, and consequently, sustainability is increasingly seeing improvement in Finland. The quest to become carbon neutral and leave a zero carbon footprint is a major target for leading players such as Valio, and the commitment behind this will only build in the coming years.
Full-fat drinking milk is the preferred option in Finland due to its flavour and versatility when cooking and baking. Players have focused on highlighting the health advantages of drinking milk; for example, Valio points out that fat-free milk is an excellent recovery drink post-exercise since it is high in protein.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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