There is fierce competition being seen between players in drinking milk products as each player is trying to maintain a healthy value share in trying circumstances. This is especially true in powder milk where the competitive environment has been disrupted by rising production costs with players attempting to limit price increases in order to prevent losing customers to their rivals.
Danish company Arla Foods is rapidly expanding its footprint in Saudi Arabia’s dairy market, with it investing heavily in increasing its local production with it targeting the Kingdom’s growing preference for affordable and organic dairy. Thanks to its professional and effective strategies it has already established a leading position in organic milk in the market.
Goat milk is one of the newer trends to be seen in the market, with these products tapping into the developing health and wellness trend. Some consumers find that goat milk is easier to digest and is thus healthier and there are new companies entering the Saudi market looking to tap into this potential demand.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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